Bill Moncovich, Frank Saveria, and Pat Riordan joined together to sell strawberries from a trailer in Watsonville, CA. That old trailer still sits on our property to remind us of where we started and how we got here.
The founders incorporated as New West Fruit Corp., shipping strawberries from Watsonville and Santa Maria under the brand “California Giant” since our customers came to expect the biggest and best berries from us.
The company entered the Oxnard, CA region, which allowed us to provide a year-round supply of strawberries.
Our founders officially adopted ‘California Giant’ as the company name and sharpened the focus of being a year-round supplier of strawberries. Our family grew to a small number of passionate growers that shared a focus on quality.
California Giant began to grow additional berries, specifically blueberries, to expand the focus to a full line of both organically grown and conventionally grown berries due to increased demand from consumers like you.
We opened an office in Chile and worked with local growers to provide a more abundant supply of California Giant blueberries.
California Giant established a Mexican subsidiary company to contribute high-quality production of strawberries and blackberries from an expanding sourcing region.
Giving back to our employees, customers, communities and causes has always been a defining trait of our company culture. In 2015, we launched The California Giant Foundation, devoted to affect positive change in:
• Childhood obesity and school nutrition
• Hunger and food insecurity
• Community support and development
• Prevention awareness
We expanded future growing regions and acreage for fresh raspberries to increase our availability of this consumer favorite.