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About Us


“Doing things for others is a lot of fun.”

– Bill “Monc” Moncovich

Humble Beginnings

about_us_pics_2017.pngNone of the three founders can agree on exactly when our company began, but they all agree they started in the business of growing and selling berries together. Cousins Bill “Monc” Moncovich and Pat Riordan, started selling strawberries from a trailer in the coastal farming community of Watsonville, CA. Frank Saveria has also been a partner since the company began, but the history between these cousins and Frank goes way beyond a company partnership. Monc and Frank grew up on the same street, so it was only fitting they would end up in business together. The trio partnered with trusted farmers they’d grown up with and developed a customer base that was treated as if they’d been lifelong friends, as well. While our farms and distribution have grown, our ethics and philosophies remain the same. And that old trailer still sits on our property to remind us of where we started and how we got here.

We're All Ears

Listening to our customers is a simple concept that’s had a lasting impact on how well we do our jobs. Delivering the freshest, most delicious strawberries to you and your families is our goal. And when you asked for blueberries, blackberries and raspberries, we started growing those, too. We continue to listen to you today and are lucky to have so many ways to connect with you. Drop us a line or follow us on Facebook, Twitter, Instagram, YouTube or Pinterest!

Not Just a Name

Before we were “GIANT”, we were New West Fruit Co. Our customers requested (and came to expect) the biggest and the best berries since, from day one, we delivered in boxes branded with the “California Giant” name. This name stuck and, in 1998, we changed our name to reflect the quality, fresh berries that we’re so proud to grow.

Making a Difference

Since day one, giving back – to our employees, customers, communities and causes – has been a defining trait of our company culture. We believe that we can make a difference one delicious berry at a time, so, in 2015, we launched The California Giant Foundation. This organization is devoted to affecting positive change in the areas of:

  • Childhood obesity and school nutrition
  • Hunger and food insecurity
  • Community support and development
  • Prevention and awareness

In addition to giving to 50+ organizations each year, the Foundation also coordinates the annual Tour de Fresh cycling event that raised a total of $300,000 in 2014 and 2015 to provide salad bars to schools and students across the US.

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