Watsonville, CA – July 22, 2025 – California Giant Berry Farms, a leading purveyor of high-quality fresh berries, today announced its participation in the IFPA Foodservice Show, the premier event designed exclusively for fresh produce in foodservice.
The California Giant Berry Farms team is eager to showcase its comprehensive offering of premium strawberries, blueberries, raspberries, and blackberries. The company plans to emphasize its reliable year-round supply of fresh berries, all of which consistently meet the highest standards for quality and consistency.
Berries are always on the menu with California Giant Berry Farms. The company is a longstanding advocate for the power of berries in foodservice, and consumer trends continue to underscore their popularity. Research consistently shows that consumers associate berries with freshness, naturalness, and health benefits, making them highly appealing for menu innovation in the restaurant industry.
Berries continue to be a consumer favorite in the produce aisle, with a high percentage of households reporting purchases, according to The Packer’s Fresh Trends 2025 consumer survey. This widespread consumer familiarity and preference for berries at retail translates directly into a strong demand for them on foodservice menus, offering operators a clear path to satisfy customer expectations and enhance menu appeal. California Giant’s GIANT™ Blueberries, boasting impressive size and superior flavor, are particularly well-suited to meet this demand. These premium berries are available in good volume through August.
“Berries are a true powerhouse for any foodservice operation,” says Tim Youmans, Vice President of Sales for California Giant Berry Farms. “Beyond their vibrant color and incredible flavor, they offer versatility: from breakfast and desserts to savory applications and refreshing beverages. Incorporating fresh berries allows chefs to effortlessly elevate dishes, meet consumer demand for healthy and appealing options, and ultimately, drive customer satisfaction and repeat business.”
Attendees are encouraged to stop by Booth 102 to learn about California Giant Berry Farms’ full line of fresh berries, including both conventional and organic options. You can also discuss customized solutions to help create crave-worthy berry dishes and elevate your menus. Through industry partnerships, California Giant Berry Farms remains dedicated to providing valuable resources and inspiration to help chefs unlock the full potential of berries on their menus.
