California Giant Berry Farms, a leader in premium fresh berries, today announced the launch of its new, limited-edition Back-to-School label design.  

Available for a limited time from August while supplies last, the engaging label features a playful, custom lunchbox design aimed at highlighting fresh strawberries as a convenient option for breakfasts, lunchboxes and after school snacks. As families transition into back-to-school routines, the limited-edition label is designed to serve as a timely reminder that fresh strawberries fit naturally into breakfasts, lunchboxes and after-school snacks. 

 “The back-to-school season is a busy time for families, and many parents are looking for simple snack and meal solutions for the school week,” said Kyla Oberman, Director of Marketing at California Giant Berry Farms. “Our lunchbox-themed packaging provides a fun reminder that fresh strawberries fit naturally into breakfasts, lunches and after-school snacks while helping retailers connect with shoppers during the back-to-school season.“ 

To support the seasonal program, California Giant is offering retailers customized marketing resources, including recipe inspiration, POS materials, digital assets and merchandising ideas.  

The limited-time packaging will be available on select California Giant strawberry clamshells beginning in August while supplies last.   

For more information on the back-to-school program or to order custom POS support materials, visit www.calgiant.com or contact your California Giant Berry Farms sales representative.