WATSONVILLE, CA – California Giant Berry Farms, a leader in the fresh berry industry, today announced its upcoming attendance at the Organic Produce Summit (OPS) in Monterey, California, from July 14–16, 2026. The company will spotlight its comprehensive, year-round 4-berry organic program, offering retail partners the scale, consistency, and quality required to meet growing consumer demand.

As the organic category matures, consistent, year-round availability has become a critical driver of retail success—enabling stronger merchandising, reduced volatility, and improved consumer trust. California Giant’s foundational goal for this year’s summit is to connect directly with key retailers to better understand their evolving needs, ensuring a seamless alignment between retail business strategies and California Giant’s extensive organic supply chain.

“Retailers need a reliable, uninterrupted supply of organic berries to successfully merchandise alongside their conventional offerings 52 weeks a year,” said Tom Smith, VP of Sales and Marketing at California Giant Berry Farms. “OPS gives us a dedicated space to sit down with our partners, analyze their business goals, and showcase how our year-round program provides the volume and peak-season promotional opportunities they need to drive sales.”

What sets California Giant’s organic program apart in a competitive marketplace is a combination of premium quality, scale in core organic strawberry and blueberry categories, and a portfolio of premier varieties. These selected varieties are chosen specifically to deliver an exceptional experience across the entire supply chain—ensuring robust yields and disease resistance for the grower, shelf-life and consistency for the retailer, and outstanding flavor profiles for the consumer.

While the organic category continues to grow, the industry faces increasing complexity—from rising production costs to environmental variability and limited organic acreage. California Giant is addressing these challenges through long-term sourcing strategies, targeted variety development, and close collaboration with its grower network.

“The future of organic farming requires strategic foresight and adaptability,” Smith added. “We are actively addressing these macro challenges by investing heavily in rigorous sourcing strategies, developing resilient berry varieties, and building tight-knit partnerships with our grower network. By planning ahead, we ensure our partners have a stable, premium organic supply even during the tightest windows of the year.”

Organic Produce Summit attendees are invited to visit California Giant Berry Farms at Booth 501 to explore their full organic lineup, discuss seasonal promotional opportunities, and learn more about how California Giant can support their year-round organic programs.