The Trade Buzz





Quality: Quality is fair due to warm weather with some bruised and overripe fruit. 

Volume: Production is decreasing as the season winds down. 

Pack Counts: Conventional: 24-26, 28-30 depending on ranch 


Quality: Quality is good with 90 – 100% color and nice shape and sheen.

Volume: Production is increasing rapidly due to warmer, dry weather.  

Pack Counts: Conventional: 12-16, 16-20, depending on ranch

Santa Maria

Quality: Conventional and organic quality is good with some pinrot and misshapen fruit. Plants are healthy and strong with plenty of green fruit and flower.  

Volume: Production is increasing due to warmer, dry weather.  

Pack Counts: Conventional spring crop: 10-12, 16-20; Organic spring crop: 12-16; Organic fall crop: 25-32 


Crop Status: Continued cold temps and wet weather has delayed the Central Coast growing regions by a few weeks. Growers are hopeful to begin harvest of fresh strawberries, in light volume, in mid-April, pending any unforeseen weather events.   




Quality: Quality is great with nice bloom and flavor.

Volume: Volume is increasing for both conventional and organic fruit. 


Quality: Quality of organic fruit is good with some underripe fruit due to cold weather. 

Volume: Volumes are below estimates as cold temperatures are slowing ripening. Dry, warm weather will allow for improved quality and rise in volume.  


Crop Status: An early April start date is forecasted for Georgia harvests.  




Quality: Quality is good with some soft, overripe and/or broken fruit due to warm weather.  

Volume: Production is increasing. 




Quality: Quality is good with occasional red cell and soft fruit due to recent warm weather.  

Volume: Production is increasing slightly. 

LAST CALL FOR SUBMISSIONS: Now in its 5th year, the California Giant Chef Invitational is a nationwide culinary competition that calls upon chefs to think outside the box and create innovative, original dishes featuring fresh strawberries, blueberries, blackberries, and raspberries as the hero of the plate. Don’t miss your opportunity to demonstrate your skills and compete in the event for the title of California Giant Berry Farms Top Chef. Submit your recipe by 11:59 PM on 3/31/23.

For more information on how to apply to the 2023 California Giant Chef Invitational and to read the complete guidelinesclick here!

California Giant Chef Invitational Finale

June 28, 2023
Monterey, CA

Organic Produce Summit (OPS)

July 12 – 13, 2023
Monterey, CA

The Foodservice Conference

July 27 – 28, 2023
Monterey, CA

Southern Innovations – Org & FDS

September 14 -16, 2023
Charlotte, NC

Global Produce & Floral Show

October 19 – 21, 2023
Anaheim, CA

A berry nice note from a California Giant Berry Farms shopper:

“Great product! My kids love strawberries and I’ve purchased these for them and they are the best strawberries I have found in the area. Kudos to you!”

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