The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Watsonville/Salinas

Quality: Conventional and organic quality is good with some occurrences of misshapen fruit. 

Volume: A modest production increase is projected for next week. Peak production is anticipated around the second week of June.

Pack Counts: Conventional,16-20; Organic, 18-22.

 

Santa Maria

Quality: Conventional and organic quality is good with minor occurrences of overripe or bruised fruit.

Volume: Stable volumes expected next week, with a increase forecasted as temperatures warm into the high 70s.

Pack Counts: Conventional, 22-24; Organic, 24-28.

BLUEBERRIES

blueberry

Mexico

Quality: Quality is good.

Volume: Mexico is entering a gradual decline.

Central Valley

Quality: Crop condition is strong, with good sizing and quality reported.

Volumes: Central Valley volumes are peaking through the end of May.

Florida/Georgia

Quality: Quality is good.

Volumes: Volumes are stable for the coming week with an anticipated gradual decrease.

  

RASPBERRIES

raspberry

Mexico

Quality: Quality is good.

Volume: Volumes are strong.

Watsonville

Quality: Quality is good.

Volume: Volumes will remain light for the next two weeks, with a meaningful increase anticipated in early June.

BLACKBERRIES

blackberry

Mexico

Region Update: Quality is good, with some impact from the ongoing heat.

Volume: Volumes are peaking for the region for the next two months.

Watsonville

Quality: Current field assessments show healthy crop development, though slightly behind historical timing due to cooler weather.

Volume: Conventional harvest is expected to begin around June 1. The organic program is now projected to start in early July.

Image preview

Organic Produce Summit

July 14-16
Monterey, CA
Booth #501

IFPA Foodservice Conference

July 23-24
Monterey, CA
Booth #102

SEPC Southern Innovations

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, FL

New York Produce Show

December 1-3
New York City, NY

A berry nice note from a California Giant Berry Farms shopper:

“My family LOVES your strawberries. They always taste super fresh and absolutely delicious!

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