The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Conventional and organic quality is good. Some occurrences of bruising, mildew and/or overripe fruit.

Volume: Volumes are decreasing. 

Pack Counts: Conventional 20-24 depending on ranch; Organic 18-22, 20-24 depending on ranch. 

Watsonville/Salinas

Quality: Quality is great, with nice sheen, large size and excellent flavor. Some occurrences of overripe fruit.

Volume: Volumes are strong. 

Pack Counts: Conventional 15-18; Organic 20-23, depending on ranch. 

BLUEBERRIES

blueberry

Central Valley

Quality: Quality is great with occasional soft fruit

Volume: Conventional production has reached peak volumes for the next few weeks and will stay consistently high in volume until we enter July. Organic volumes are winding down.

Mexico

Quality: Quality is good with some flower debris and shriveled fruit due to hot weather. 

Volume: Volumes are decreasing due to unfavorable weather.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall with occasional light-colored fruit.  

Volume: Volumes are increasing. 

Watsonville

Quality: Quality is good.

Volume: Volumes are increasing.

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good with nice sheen and color. Current defects are occasional regression and overripe fruit.

Volume: Volumes are increasing. 

Watsonville

Quality: Quality is good.

Volume: Volumes are increasing. 

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Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA
Booth #503

 

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN

 

IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious!”

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