STRAWBERRIES
Watsonville/Salinas
Quality:
- Conventional: Fruit quality is good with strong size and firm fruit. Defects present are primarily bruised fruit.
- Organic: Fruit quality is good with strong size and firm fruit. Defects present are primarily bruised fruit.
Volume: Volumes are strong and increasing.
Pack Counts: Conventional, 10-12; Organic, 18-20..
Santa Maria
Region Update: The region has moved to the processed market.
BLUEBERRIES
Mexico
Quality: Conventional quality is good, with nice bloom and flavor. Minor occurrences of defects due to heat.
Volume: Mexico is entering a gradual decline.
Central Valley
Region Update: The Central Valley season has come to a close.
Ukiah
Quality: Quality is excellent
Volumes: Volumes are light due to limited supply.
PNW
Quality:
- Conventional: Current field assessments show excellent quality.
- Organic: Current field assessments show excellent quality.
Volumes: Initital harvests began last week, with light volumes anticipated to steadily ramp up. Peak volumes are anticipated for week 27.
RASPBERRIES
Mexico
Quality: Quality is good with excellent color, firmness, and flavor.
Volume: Peak volumes will continue through the next few months.
Watsonville
Quality: Strong early crop condition. Fruit shows excellent firmness, flavor, and appearance.
Volume: Volumes will remain light for the coming week.
BLACKBERRIES
Mexico
Region Update: Quality is fair-to-good.
Volume: Volumes are light due to pruning.
Watsonville
Quality: Current field assessments show healthy crop development, though slightly behind historical timing due to cooler weather.
Volume: Conventional harvest is expected to begin around June 1. The organic program is now projected to start in early July.
Meet Us On The Road
Organic Produce Summit
July 14-16
Monterey, CA
Booth #501
IFPA Foodservice Conference
July 23-24
Monterey, CA
Booth #102
SEPC Southern Innovations
September 9-12
Nashville, TN
IFPA Global Produce & Floral Show
October 14-16
Orlando, FL
New York Produce Show
December 1-3
New York City, NY
Shopper Praise
A berry nice note from a California Giant Berry Farms shopper:
“My family LOVES your strawberries. They always taste super fresh and absolutely delicious!“
