The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Conventional and organic quality is good. Due to the high heat, fruit is ripen quickly, resulting in smaller sizing and softer skinned fruit. 

Volume: The season is winding down and production is reducing week-over-week.

Pack Counts: Conventional 18-22 depending on ranch; Organic 24-30 depending on ranch. 

Watsonville/Salinas

Quality: Quality is great, with nice sheen and excellent flavor. Some occurrences of overripe fruit.

Volume: Production has confirmed to have passed peak, and are expecting decreased, but steady production for the following weeks.

Pack Counts: Conventional 18-20, 22-24; Organic 22-28, depending on ranch. 

BLUEBERRIES

blueberry

Mexico

Quality: Quality is good with some scarred and shriveled fruit due to hot weather. 

Volume: Volumes are decreasing due to unfavorable weather.

Pacific Northwest

Quality: Conventional and organic quality is good.

Volume: Volumes are increasing. 

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall with occasional light-colored fruit.  

Volume: Volumes for raspberries has passed their peak and will steadily decline throughout August.

Watsonville

Quality: Quality is great with nice size and color.

Volume: Volumes are steady for the next two weeks, followed by a slight decrease as new crops begin producing. 

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good with nice sheen and color. Current defects are occasional regression and overripe fruit.

Volume: Volume for raspberries has passed their peak and will steadily decline throughout August.

Watsonville

Quality: Quality is good, with nice color and size. Minor occurrences of attached calyx. 

Volume: Volumes are steady and forecasted to increase in 2-4 weeks,

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IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN

 

IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious.”

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