The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Watsonville/Salinas

Region Update: Watsonville and Salinas received about 2” of rain last week. Growers across the region have completed at least one full cleanup pass following the most recent rain. Fields that have returned to fresh harvest are still experiencing elevated cull rates. Crews are working hard to turn in a clean pack.

Quality: Quality is good.  

Volume: Projected volumes increase significantly under a no‑rain scenario. Current estimates call for a return-to-norm production numbers, though those numbers will likely be mitigated by any kind of adverse weather affects on Tuesday or Wednesday of next week. 

Pack Counts: Conventional,12-16; Organic, 16-20.

 

Santa Maria

Region Update: Santa Maria received rain last week. Growers across the region have completed at least one full cleanup pass following the most recent rain. Fields that have returned to fresh harvest are still experiencing elevated cull rates. Crews are working hard to turn in a clean pack.

Quality: Quality is good.  

Volume: Production in Santa Maria has entered a post‑peak pattern.

Pack Counts: Conventional, 20-24; Organic, 22-28.

BLUEBERRIES

blueberry

Oxnard

Quality: Overall fruit quality remains strong.

Volume: The region is expected to finish the organic season strongly and anticipated to start tapering out before finally ending around early May. Availability limited.

Mexico

Quality: Quality is good.

Volume: Volumes are strong.

Central Valley

Quality: Organic quality is good.

Volumes: Organic volumes are light.

Florida/Georgia

Quality: Quality is good.

Volumes: Volumes are light.

  

RASPBERRIES

raspberry

Mexico

Quality: Quality is good.

Volume: Peak volumes are anticipated towards the end of April and last through May.

BLACKBERRIES

blackberry

Mexico

Region Update: Quality is good, with some impact from the ongoing heat.

Volume: Volumes are peaking for the region for the next two months.

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Organic Produce Summit

July 14-16
Monterey, CA
Booth #501

IFPA Foodservice Conference

July 23-24
Monterey, CA
Booth #102

SEPC Southern Innovations

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, FL

New York Produce Show

December 1-3
New York City, NY

A berry nice note from a California Giant Berry Farms shopper:

“My family LOVES your strawberries. They always taste super fresh and absolutely delicious!

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