The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Quality is good with some occurrences of pinrot and/or green shoulders.

Volume: Volumes will be front loaded this week, as growers attempt to stay ahead of the rain.

Pack Counts: Conventional: 18-24; Organic: 20-26.

 

Mexico

Quality: Overall strawberry quality is strong, with good color, size, and shape.

Volume: Production is steady.

Pack Counts: Conventional: 20-24.

 

Florida

Quality: Fruit quality remains high overall.

Volume: All varieties continue steady production across all stages—green fruit, bloom, and mature fruit—providing consistent supply.

Pack Counts: 22-24

BLUEBERRIES

blueberry

Peru

Region Update: We anticipate a steady supply through the rest of the year.

Oxnard

Region Update: Oxnard organic production is increasing, with an expected output of 0.25-0.5 loads this week, continuing with six-ounce field packs delivered directly to CGC. Quality has been strong, with good bloom and firm berries, though occasional stems and soft berries have been noted.

Mexico

Region Update: Mexico’s contribution has remained stable over the past several weeks, averaging around 1.5 million pounds. This consistency provides a reliable complement to Peruvian supply during the peak export season. Additional volumes are being rounded out by other South American origins, including Argentina, Colombia, Ecuador, and the first arrivals from Chile.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall.

Volume: Conventional raspberry production is steady.

BLACKBERRIES

blackberry

Mexico

Region Update: Blackberry quality is fair. The most common defect is leakage, typically limited to one or two drupelets per berry. Some soft fruit and very minimal regression have been noted, but these issues are not widespread.

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SEPC Southern Exposure

Feb. 26 – Mar. 1
Orlando, Florida
Booth #728

CPMA

April 28-30
Toronto, Canada

Organic Produce Summit

July 14-16
Monterey, CA

IFPA Foodservice Conference

July 23-24
Monterey, CA
Booth #102

SEPC Southern Innovations

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, FL

New York Produce Show

December 1-3
New York City, NY

A berry nice note from a California Giant Berry Farms shopper:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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