The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Fruit quality is strong, with firm berries and good flavor. Organic acreage is performing similarly well.

Volume: Production volumes are stable.

Pack Counts: Conventional: 24-28; Organic: 26-32.

 

Mexico

Quality: Overall strawberry quality is strong, with good color, size, and shape.

Volume: Production is steady.

Pack Counts: Conventional: 20-24.

 

Florida

Quality: Fruit quality remains high overall.

Volume: Harvest volume is expected to increase steadily week-over-week.

Pack Counts: 22-24

BLUEBERRIES

blueberry

Peru

Region Update: Peru’s season is winding down, though volumes remain steady. Last week, production exceeded expectations due to delayed containers from the prior week being shifted into Week 49. Organic production totaled just under a load, including the start of the California coastal organic blueberry season in Oxnard, which contributed about a quarter-load of field-packed six-ounce containers. For Weeks 51 and 52, previously forecasted volumes have been reduced significantly.

Oxnard

Region Update: Oxnard organic production is increasing, with an expected output of 0.25-0.5 loads this week, continuing with six-ounce field packs delivered directly to CGC. Quality has been strong, with good bloom and firm berries, though occasional stems and soft berries have been noted.

Mexico

Region Update: Protests by domestic corn producers in central Mexico regarding market conditions and imports did not have the anticipated impact on blueberry production. Despite concerns, Mexico delivered slightly above expectations, producing approximately 1.5 loads, mostly 6oz and some pints. For the current week, Mexico is estimating about 15% lower, which is consistent with last week’s actuals. Adjustments were made earlier this week to increase pint production through the end of the week. By week’s end, Mexico is expected to produce roughly 50% pints and 50% six-ounce packs that will be available next week. Additionally, about 500 cases of jumbo packs were produced early in the week, marking the extent of jumbo production for this period.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall.

Volume: Conventional raspberry production is steady.

Watsonville

Region Update: Raspberry production should finish this week.

BLACKBERRIES

blackberry

Mexico

Region Update: Blackberry quality is fair. The most common defect is leakage, typically limited to one or two drupelets per berry. Some soft fruit and very minimal regression have been noted, but these issues are not widespread.

Watsonville

Region Update: Blackberry production should finish this week.

 

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SEPC Southern Exposure

Feb. 26 – Mar. 1
Orlando, Florida
Booth #728

CPMA

April 28-30
Toronto, Canada

Organic Produce Summit

July 14-16
Monterey, CA

IFPA Foodservice Conference

July 23-24
Monterey, CA
Booth #102

SEPC Southern Innovations

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, FL

New York Produce Show

December 1-3
New York City, NY

A berry nice note from a California Giant Berry Farms shopper:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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