The Trade Buzz





Region Update: A significant weather event accumulated up to 5.25 inches of rain across the region last week. Fields are wet and muddy; growers are working hard to improve fields conditions as weather allows. Most ripe fruit sustained significant damage. Small volumes of good quality fruit with 85-95 percent color are being picked as allowed.

Santa Maria

Region Update: A weather event accumulated over 2 inches of rain across the region last week. Fields are wet and muddy; growers are doing their best to improve field conditions. Fresh harvest is anticipated to resume midweek. Growers anticipate increased occurrences of crooked fruit and pin rot in coming weeks due to rain and heavy wind.


Quality: Conventional and organic quality is good with occasional green shoulder and misshapen fruit.

Volume: Volumes continue to increase and are estimated to peak in the next few weeks.

Pack Counts: Conventional: 11-14, 16-20 depending on ranch; Organic: 16-20, 3o-32 depending on ranch


Quality: Quality is good overall with some heat related defects of overripe and soft-skinned fruit. Temperatures are expected to normalize this week and improve quality. 

Volume: Production is increasing. 

Pack Counts: Conventional: 25-28, depending on ranch




Quality: Quality is good with some soft, shriveled fruit.

Volume: Volumes are expected to pick up in week 7.


Quality: Organic quality is great

Volume: Cool wet weather has slowed ripening in the region. Production will steadily increase over the next 4 weeks.


Quality: Quality is good with occasional attached flowers. 

Volume: Volume will steadily increase over the coming months. Spring crop peak is forecasted for weeks 10-16.




Quality: Quality is very good with nice size and firmness.

Volume: Conventional and organic volumes are steady. 




Quality: Quality is good overall with some red cell and leaky fruit. 

Volume: Volumes are steady. 

SEPC Southern Exposure

Mar 7th – 9th
Tampa, FL


Apr 23rd – 25th
Vancouver, BC

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA

A berry nice note from a California Giant Berry Farms shopper:

“Absolutely delicious! Unbelievable life span (refrigerated)! Just as good today as when purchased 5 days ago!”

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