The Trade Buzz





Quality: Crews are currently harvesting Winter/Spring Crop. Quality is good with good sheen, shape, firmness, 90-95% coloring. 

Volume: Volumes are increasing. 

Pack Counts: 12-16, depending on ranch.

Santa Maria

Quality: Crews are currently harvesting conventional fruit only, as they continue to clean-up organic crops following the rain. Quality is good with occurrences of green shoulders and wind scarring. Fruit has a nice shape, sheen and flavor. 

Volume: Volumes are increasing. 

Pack Counts: 14-16, depending on ranch.


Quality: Conventional and organic quality is good with occasional green shoulder and misshapen fruit. The area received a total accumulation of 2.88 inches of rain over the weekend. Crews are throwing down a fair amount of damaged fruit to ensure a clean pack. 

Volume: Volumes continue to increase and are estimated to peak in the next few weeks.

Pack Counts: Conventional: 10-12, 14-6, depending on ranch; Organic: 12-16 depending on ranch


Quality: Quality is good overall with some heat related defects of overripe and soft-skinned fruit. Temperatures are expected to normalize this week and improve quality. 

Volume: Production is increasing. 

Pack Counts: Conventional: 25-28, depending on ranch




Quality: Quality is good with some soft, shriveled fruit.

Volume: Volumes are expected to pick up in week 7.


Quality: Organic quality is great

Volume: Cool wet weather has slowed ripening in the region. Production will steadily increase over the next 4 weeks.


Quality: Quality is good with occasional attached flowers. 

Volume: Volume will steadily increase over the coming months. Spring crop peak is forecasted for weeks 10-16.




Quality: Quality is very good with nice size and firmness.

Volume: Conventional and organic volumes are steady. 




Quality: Quality is good overall with some red cell and leaky fruit. 

Volume: Volumes are steady. 

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“Absolutely delicious! Unbelievable life span (refrigerated)! Just as good today as when purchased 5 days ago!”

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