The Trade Buzz





Quality: Quality is great for both conventional and organic fruit. 

Volume: Production has notably slowed due to cold weather slowing ripening. Plants are loaded with flowers and green fruit. Optimal weather forecasts this week will help to ripen green fruit.  

Pack Counts: Conventional: 16-18, 22-24 depending on ranch; Organic: 22-26 depending on ranch 


Quality: Quality is good with occasional green, overripe or cold-damaged fruit.  

Volume: Production is increasing.  

Pack Counts: Conventional: 24-28 depending on ranch 


Quality: Quality is good with nice shape, sheen and 95%+ color.  

Volume: Crews are beginning to harvest light volumes this week as growers begin the spring crop season. 

Pack Counts: 10-12 

Santa Maria

Region Update: Fruit was harvested for juice over the weekend as ranches are still recovering from rain events earlier in the month. Organic harvests are anticipated to resume this week.  

Volume: Mid-to-end of week may bring fresh fruit. Conventional spring crop scratch picking is anticipated for mid-February. 




Quality: Quality on arrival and at origin is good.   

Volume: Volume is decreasing due to temperatures in the 90’s followed by rain.  


Quality: Quality is great with excellent bloom and flavor.  

Volume: Volume is steady as production transitions from fall crop to spring crop.  


Quality: Quality is excellent with great size and bloom.  

Volume: Volumes are decreasing due to slow ripening from cold weather. 


Quality: Quality is good at origin.  

Volume: The last organic container is anticipated to arrive this week. Political unrest has caused delays at the ports.




Quality: Quality is good with occasional broken or overripe fruit.  

Volume: Volumes have decreased due to cooler weather, however are forecasted to increase in the next few weeks. 




Quality: Quality is good with occasional red cell. 

Volume: Production has decreased due to cooler weather, however volumes are expected to increase in February.

Women’s Fresh Perspective

April 16 – 19, 2023
Orlando, FL


April 25 -27, 2023
Toronto, Canada

Sustainable Produce Summit

May 18, 2023
Palm Desert, CA

West Coast Produce Expo

May 18 – 20, 2023
Palm Desert, CA

Organic Produce Summit (OPS)

July 12 – 13, 2023
Monterey, CA

The Foodservice Conference

July 27 – 28, 2023
Monterey, CA

Southern Innovations – Org & FDS

September 14 -16, 2023
Charlotte, NC

Global Produce & Floral Show

October 19 – 21, 2023
Anaheim, CA

A berry nice note from a California Giant Berry Farms shopper:

“I am in Quebec, Canada. I just opened a box of your raspberries. They are the best that I have ever tasted. They are huge, deep red, and sweet just like the berries my aunt used to grow in her garden back in the 50’s and 60’s. When the berries were ripe I would walk about her raspberries and pluck them right off of the bushes. You brought back a wonderful memory to me. Thank you so much. Please pass my message on to the workers in the fields so they know their work is appreciated. Thank you and happy harvesting!”

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