The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Conventional and organic quality is good, with occasional bruised and soft fruit. Crews are dropping overripe fruit and focused on putting together a clean pack. Ranches with subpar fruit have been diverted to the frozen market. 

Volume: Supply is light. 

Pack Counts: Conventional: 20-26; Organic 22-26 

Watsonville/
Salinas

Quality: Quality is great with some misshapen or bruised fruit.  

Volume: Production is steady and currently at peak. Promotion opportunities available! Contact us to discuss customizable options.  

Pack Counts: Conventional: 16-20, 20-22, depending on ranch; Organic: 22-26 depending on ranch. 

BLUEBERRIES

blueberry

Central Valley

Quality: Quality of organic and conventional fruit is excellent.  

Volume: Volume is steady but will lighten quickly as the season comes to a close in mid-to-late July. 

Mexico

Quality: Quality is mostly good with some soft and shriveled fruit. Crews are doing a good job keeping packs clean.  

Volume: Volume is very light for conventional fruit as the season begins to wind down.  

Pacific Northwest

Quality: Quality of organic and conventional fruit is excellent.  

Volume: Volume is increasing quickly.  

Promotion opportunities available! Contact us to discuss customizable options.  

RASPBERRIES

raspberry

Mexico

Quality: Quality is good with some green, overripe and broken fruit. 

Volume: Volumes are steady. 

Watsonville

Harvest Status: Volumes are light as the season gets underway. Production is forecasted to pick up in the coming weeks. 

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good with some broken or overripe fruit. 

Volume: Volumes are increasing slightly. 

Watsonville

Harvest Status: Volumes are anticipated to be light as the season gets underway. Production is forecasted to pick up in the coming weeks. 

 

SEPC Southern Exposure

March 6 – 8th
Orlando, FL

USHBC/NABC Blueberry Hill Climb

March 24 – 28th
Alexandria, VA

CPMA

April 8 – 10th
Montreal, Canada

IFPA Retail Conference

April 30 – May 1st
Dallas, TX

IFPA Washington Conference

June 9 – 11th
Washington, DC

Organic Produce Summit

July 9 – 11th 
Monterey, CA

IFPA Foodservice Conference

July 31 – August 1st
Monterey, CA

SEPC Southern Innovations

September 10 – 13th
Charlotte, NC

USHBC/NABC Blueberry Convention

October 8 – 10th
Seattle, WA

IFPA Global Produce & Floral Show

October 16 – 18th
Anaheim, CA

A berry nice note from a California Giant Berry Farms shopper:

“Great product! My kids love strawberries and I’ve purchased these for them and they are the best strawberries I have found in the area. Kudos to you!”

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