The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Fruit quality remains strong, with minor defects like soft fruit or green shoulders.

Volume: Organic volumes are declining.

Pack Counts: Organic 20-26.

 

Watsonville/Salinas

Quality: Overall fruit quality is strong. There is still some minor bruising, particularly varieties with larger fruit sizes.

Volume: A slight decline in volume is anticipated.

Pack Counts: Conventional: 14-16, 20-24; Organic: 22-26;

 

BLUEBERRIES

blueberry

Mexico

Region Update: The blueberry season in Mexico is complete.

Central Valley

Region Update: The blueberry season in the Central Valley is complete.

Pacific Northwest

Quality: Quality is great.

Volume: Strong production is beginning this week and anticipated to last throughout the month of July and into late August.

RASPBERRIES

raspberry

Mexico

Quality: Overall, fruit quality is fair with occurrences of overripe and soft fruit due to humid weather and rains.

Volume: Production is declining.

Watsonville

Quality: Quality is good with nice shape and color. 

Volume: Volume is expected to increase significantly in the coming weeks.

BLACKBERRIES

blackberry

Mexico

Quality: Blackberry quality has been significantly impacted by the recent weather. High humidity and dense air within the hoops have led to issues with overripe and soft fruit.

Volume: Volume for blackberries is declining.

Watsonville

Quality: Quality is good.

Volume: Blackberry production is expected to gradually increase over the next three to four weeks, with peak volumes anticipated in mid-August.

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A berry nice note from a California Giant Berry Farms shopper:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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