The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Watsonville/Salinas

Quality:

  • Conventional: Fruit quality is good. Some defects are present including bruised fruit and/or soft skin remain.
  • Organic: Fruit quality is good. Some defects are present including bruised fruit and/or soft skin remain.

Volume: Volumes are decreasing week by week, however supply remains strong.

Pack Counts: Conventional, 16-18, 18-20; Organic, 22-26.

 

Santa Maria

Region Update: The region has moved to the processed market. No volumes are currently available. Volumes are anticipated to resume around late July, depending on weather.

BLUEBERRIES

blueberry

Mexico

Quality: Conventional: Quality is good, with nice bloom and flavor. Minor occurrences of defects due to weather.

Volume: This week will be the close of the Mexico season.

Ukiah

Quality: Conventional: Quality is excellent with nice bloom and flavor.

Volumes: Volumes are steady but overall regional supply is limited and anticipated to close in the coming week.

PNW

Quality: 

  • Conventional: Quality is excellent with nice bloom and flavor.
  • Organic: Quality is excellent with nice bloom and flavor.

Volumes: The region has received suboptimal weather, keeping crews out of the fields for a day. Volumes remain strong.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good with excellent color, firmness, and flavor.

Volume: Peak volumes will continue through July.

Watsonville

Quality: Fruit shows excellent firmness, flavor, and appearance.

Volume: Conventional volumes are increasing. Peak volumes are anticipated to arrive in a week or two. Organic volumes are light but increasing.

BLACKBERRIES

blackberry

Mexico

Quality: Quality is fair-to-good.

Volume: Volumes are light, with overall blackberry production decreasing due to pruning and rain. Volumes are anticipated to rebound around September.

Watsonville

Quality:

  • Conventional: Quality is good, with nice size and flavor.
  • Organic: Current field assessments show healthy crop development, though slightly behind historical timing due to cooler weather.

Volume: Conventional volumes are light and anticipated to increase around week 30. The organic program is now projected to start around the first week of August.

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SEPC Southern Innovations

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, FL

New York Produce Show

December 1-3
New York City, NY

A berry nice note from a California Giant Berry Farms shopper:

“My family LOVES your strawberries. They always taste super fresh and absolutely delicious!

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