The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Watsonville/Salinas

Quality: Conventional and organic fruit quality is good with strong size and firm fruit. Defects are present, such as wet bruising, softer fruit, and pinrot due to .5’’ of rain. Crews picked ahead of Wednesday’s rain, mitigating as much damage as possible.

Volume: Projections have been kept conservative due to potential rain damage.

Pack Counts: Conventional,16-20; Organic, 20-22.

 

Santa Maria

Quality: Conventional and organic quality is good. Crews are moving slowly as they fight increased wet bruising, softer fruit, and pinrot due to .5’’ of rain. Field management is keeping the pressure on to keep this fruit out of the packs.

Volume: Volumes are light and projections have been kept conservative due to potential rain damage.

Pack Counts: Conventional, 20-24; Organic, 20-24.

BLUEBERRIES

blueberry

Mexico

Quality: Conventional quality is good, with nice bloom and flavor. Minor occurrences of defects due to heat.

Volume: Mexico is entering a gradual decline.

Central Valley

Quality: Crop condition is strong, with good sizing and quality reported.

Volumes: Volumes are strong however season may come to a quick close if weather becomes unfavorable.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good with excellent color, firmness, and flavor.

Volume: Peak volumes will continue through the next few months.

Watsonville

Quality: Strong early crop condition. Fruit shows excellent firmness, flavor, and appearance.

Volume: Volumes will remain light for the coming week, with a meaningful increase anticipated in early-to-mid June.

BLACKBERRIES

blackberry

Mexico

Region Update: Quality is good, with some impact from the ongoing heat.

Volume: Volumes are steady, however overall blackberry production is ramping up towards peak production in late-July.

Watsonville

Quality: Current field assessments show healthy crop development, though slightly behind historical timing due to cooler weather.

Volume: Conventional harvest is expected to begin around June 1. The organic program is now projected to start in early July.

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Organic Produce Summit

July 14-16
Monterey, CA
Booth #501

IFPA Foodservice Conference

July 23-24
Monterey, CA
Booth #102

SEPC Southern Innovations

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, FL

New York Produce Show

December 1-3
New York City, NY

A berry nice note from a California Giant Berry Farms shopper:

“My family LOVES your strawberries. They always taste super fresh and absolutely delicious!

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