The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Conventional and organic quality is very good, with occasional bruised and soft fruit. Ranches with subpar quality fruit have been diverted to the process market.  

Volume: Supply is light. 

Pack Counts: Conventional: 18-20; Organic: 18-24, depending on ranch 

Watsonville/
Salinas

Quality: Quality is great with some green shoulders or misshapen fruit.  

Volume: Production is forecasted to increase weekly, with peak promotional volumes anticipated in early to mid-July. 

Pack Counts: Conventional: 10-14; Organic: 20-24 depending on ranch 

Promotion opportunities available now – see your sales associate for customized offerings. 

BLUEBERRIES

blueberry

Central Valley

Quality: Quality of organic and conventional fruit is excellent.  

Volume: Volume is increasing rapidly. 

Mexico

Quality: Quality is mostly good with some soft and shriveled fruit. Crews are doing a good job keeping packs clean.  

Volume: Volume is decreasing for both conventional and organic fruit as the season begins to wind down.  

Georgia

Quality: Quality is fair with some soft and shriveled fruit. Crews are doing a good job keeping packs clean.  

Volume: Volume is decreasing for both conventional and organic fruit as the season begins to wind down. 

Peru

Quality: Quality is great. 

Volume: Two containers are anticipated to arrive this week.  

Pacific Northwest

Harvest Status: The PNW season is slated to begin in the last week of June.  

RASPBERRIES

raspberry

Mexico

Quality: Quality is good with some green, overripe and broken fruit. 

Volume: Volumes are increasing slightly. 

Watsonville

Harvest Status: Volume is very light as the season gets underway. Production is forecasted to pick up near the end of June.  

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good with some broken or overripe fruit. 

Volume: Volumes are increasing slightly. 

Watsonville

Harvest Status: Volumes are anticipated to be light as the season gets underway. Production is forecasted to pick up near the end of June. 

 

CPMA

Apr 23rd – 25th
Vancouver, BC

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN

 

IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA

A berry nice note from a California Giant Berry Farms shopper:

“Great product! My kids love strawberries and I’ve purchased these for them and they are the best strawberries I have found in the area. Kudos to you!”

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