The Trade Buzz




Santa Maria

Quality: Conventional and organic quality is good, with some occurrences of soft-skinned, bruised or overripe fruit.

Volume: The season is winding down and production is reducing week-over-week.

Pack Counts: Conventional 20-24 depending on ranch; Organic 20-24 depending on ranch. 


Quality: Quality is great, with nice sheen, large size and excellent flavor. Some occurrences of overripe fruit.

Volume: Volumes are increasing as weather becomes increasingly more favorable. Volumes will be peaking for the next 3 weeks. 

Pack Counts: Conventional 14-18; Organic 16-24, depending on ranch. 



Central Valley

Quality: Quality is good with occasional soft fruit

Volume: Conventional production has reached peak volumes but will begin dropping in volume nearing July.


Quality: Quality is good with some scarred and shriveled fruit due to hot weather. 

Volume: Volumes are decreasing due to unfavorable weather.

Pacific Northwest

Region Update: Initial scratch pickings are scheduled to begin this weekend. Fruit sets look excellent but are slow to bloom due to low temps and foggy, rainy days. PNW is expected to hit large volume towards the middle of July.




Quality: Quality is good overall with occasional light-colored fruit.  

Volume: Volumes are increasing. 


Quality: Quality is great.

Volume: Volumes are increasing.




Quality: Quality is good with nice sheen and color. Current defects are occasional regression and overripe fruit.

Volume: Volumes are increasing. 


Quality: Quality is good.

Volume: Volumes are increasing. 

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IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious!”

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