The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Region Update: Rain on Wednesday this week caused growers to forgo any kind of harvest on Wednesday and Thursday this week. Forecasts show 1.25–1.75” of rain from Monday to Thursday, along with continued highs in the upper 50s and overnight lows in the low to mid-40s. This may cause a complete wash out of production and quality as growers will not be able to go into the fields to harvest fruit next week. If the forecasted rain arrives as expected, we anticipate another round of cleanup: dealing with splitting, cracking on berry tips, and blistering on the shoulders.

 

 

Florida

Quality: After last week’s rain challenges, fields have bounced back well. While the early part of the week was spent clearing out more damaged fruit, botrytis was managed effectively, and many fields are now looking much, much cleaner. Some farms chose to slow harvest crews and take extra care, ensuring that only the best fruit made it into the packs.

Volume: With a heavy fruit set still developing, there’s plenty of green and white fruit on the bush, setting the stage for stronger yields in the coming weeks.

Pack Counts: 22-24;

Mexico

Quality: Temperatures are getting hot and roasting, causing more and more growers to finish for the season or end daily production earlier in the day than expected.

Volume: Production has passed its peak.

Pack Counts: 16-20, 22-28.

BLUEBERRIES

blueberry

Mexico

Quality: Conventional quality is excellent.

Volume: Conventional volume is in peak of production, which should last through mid-April.

 

Florida

Region Update: Production will begin soon, with initial scratch pickings starting next week. We are harvesting conventional fruit.

Oxnard

Quality: Organic quality is excellent.

Volume: We are in peak production, and peak production will last through April, with sizing in the 14mm-16mm range.

 

RASPBERRIES

raspberry

Mexico

Quality: Overall, fruit is looking good with a strong red color, sizes and firmness. 

Volume: Volume for raspberries is staying at a consistent peak through the end of April.

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good.

Volume:Volume for blackberries is staying steady at a consistent peak through the end of July.

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USHBC/NABC Blueberry Hill Climb

March 24 – 28th
Alexandria, VA

CPMA

April 8 – 10th
Montreal, Canada

IFPA Retail Conference

April 30 – May 1st
Dallas, TX

IFPA Washington Conference

June 9 – 11th
Washington, DC

Organic Produce Summit

July 9 – 11th 
Monterey, CA

IFPA Foodservice Conference

July 31 – August 1st
Monterey, CA

SEPC Southern Innovations

September 10 – 13th
Charlotte, NC

USHBC/NABC Blueberry Convention

October 8 – 10th
Seattle, WA

IFPA Global Produce & Floral Show

October 16 – 18th
Anaheim, CA

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious.”

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