Quality: Quality remains good overall, and deformities seen in previous years are not prevalent.
Volume: Some growers are ahead of schedule, with substantial fruit on the beds, while others are two to three weeks behind. It is expected that all growers will reach good production levels within four to five weeks, with clean fruit and minimal deformity.
Pack Counts: Conventional: 12-18; Organic spring crop: 14-28.
Quality: Quality conditions are being challenged by the sustained heat. Production teams—including ranch managers, crew supervisors, and field inspectors—are actively managing harvest decisions to ensure only the best‑quality fruit enters the pack. The primary quality concerns at this stage include sunburned fruit, soft skin, and increased sensitivity to handling, though blistering has not yet developed.
Volume: Looking ahead, production volatility is expected to continue. The combination of rapid ripening followed by stalled color development is creating a short‑term production gap, and harvest volumes are expected to remain light into the first half of next week. As a result, previously forecasted large jumps will likely need to be refined as growers reassess what fruit can meet quality standards.
Pack Counts: Conventional: 16-20; Organic spring crop: 16-20.
Quality: Overall fruit quality remains strong, with only minor issues related to red back.
Volume: Oxnard continues to serve as a key organic supply region during the South American transition, with the area packing limited volumes of pints and 18‑oz items on a day‑to‑day basis for committed customers.
Region Update: Mexico this week produced about 60% more than production last week, which should stay in its current range for the next 2-3 weeks before this region peaks sometime towards the end of April. Quality remains strong, with fruit still green and ripening. The next couple of weeks are expected to be lighter in volume before entering another peak period, primarily from the Bios region.
Quality: Raspberries are performing more favorably compared to other commodities. The crop is showing good color, firmness, and flavor, and the majority of lots continue to pack into Premium and Fancy grades. Raspberries have held up better under the recent heat compared to blackberries, and the season continues to progress smoothly. Quality stability has remained consistent, and no major operational issues have been reported.
Volume: Conventional raspberry production is steady.
Region Update: Weather conditions across Mexico remain hot, although temperatures today are slightly lower compared to earlier in the week. Most growing regions are experiencing persistent heat, which is beginning to affect fruit condition, particularly in blackberries. Despite the high temperatures, operations remain on schedule, and growers continue to move product through the system as forecasted.
Volume: Volumes are steady.
April 28-30
Toronto, Canada
July 14-16
Monterey, CA
July 23-24
Monterey, CA
Booth #102
September 9-12
Nashville, TN
October 14-16
Orlando, FL
December 1-3
New York City, NY
“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”
