Quality: Despite the prior rain event, fruit quality has held up better than expected. Crews stayed ahead of the storm, and the cooler temperatures helped maintain firmness. Cleanup passes saw 25-40% damage, but overall, fruit size remains large to extra-large across all varieties. Though we are still finding rain and freezing damage, most of the fruit boasts excellent shape, firmness, and sheen.
Volume: Production is expected to jump significantly over the next few weeks, leading into peak season early next month.
Pack Counts: 9-15;
Region Update: We will be officially ending the Florida strawberry season this weekend.
Region Update: The Mexico season has ended.
Quality: Quality remains excellent, with great flavor, bloom and appearance, although we are seeing some issues with redberries, soft and leaking fruit, and shriveling.
Volume: Conventional volume in Mexico is up and in the current peak of production volume, which should last through mid April, and will then decrease steadily through May. Organic production has finished for the season.
Region Update: Production is well under way, with beginning-season fruit starting off great. We had some cooler weather and rain to begin the season, which has slowed down initial harvest, pushing estimates back a week or two for our estimated peak.
Quality: Organic blues’ production and quality continues to look great, with great size, flavor, and bloom.
Volume: We are in peak production, and peak production will last through April, with sizing in the 14mm-16mm range.
October 8 – 10th
Seattle, WA
“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious.”