The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Overall, fruit size remains large to extra-large across all varieties. Most of the fruit boasts excellent shape, firmness, and sheen.

Volume: Production has begun its surge and volume ramp up, as plants responded to this week’s favorable weather very well. This upward trend is expected to continue through the end of the week. However, with rain and significantly cooler temperatures in the forecast for the following week, fruit ripening was likely to slow, causing production to stall again.

Pack Counts: 9-12;

 

Watsonville/Salinas

Region Update: As we approach the beginning of the Watsonville/Salinas strawberry season, we have harvested some small scratch pickings of conventional and organic fruit.

BLUEBERRIES

blueberry

Mexico

Quality: Quality remains excellent, with great flavor, bloom and appearance, although we are seeing some issues with redberries, soft and leaking fruit, and shriveling.

Volume: We will see a 50% cut in production starting this week as some growers end production for the season. Volume will be consistent throughout May but will steadily drop in the coming weeks as we have passed our peak production.

 

Florida

Region Update: Production is well under way, with beginning-season fruit starting off great. We had some cooler weather and rain to begin the season, which has slowed down initial harvest, pushing estimates back a week or two for our estimated peak.

Oxnard

Quality: Organic blues’ production and quality continues to look great, with great size, flavor, and bloom.

Volume: We are in peak production, which will quickly drop throughout April and May, with sizing in the 14mm-16mm range, and packout efficiency in the 90% range. Open market volume is available.

 

RASPBERRIES

raspberry

Mexico

Quality: Overall, fruit is looking good with a strong red color, sizes and firmness. 

Volume: Volume for raspberries is staying at a consistent peak through the end of April.

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good.

Volume: Volume for blackberries is consistent, but we are in a dip in production from pruning over the last week.

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IFPA Retail Conference

April 30 – May 1st
Dallas, TX

IFPA Washington Conference

June 9 – 11th
Washington, DC

Organic Produce Summit

July 9 – 11th 
Monterey, CA

IFPA Foodservice Conference

July 31 – August 1st
Monterey, CA

SEPC Southern Innovations

September 10 – 13th
Charlotte, NC

USHBC/NABC Blueberry Convention

October 8 – 10th
Seattle, WA

IFPA Global Produce & Floral Show

October 16 – 18th
Anaheim, CA

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious.”

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