The Trade Buzz





Quality: Quality is good for both conventional and organic fruit. 

Volume: Volumes are decreasing slightly due to being past the seasonal peak. Season is expected to wrap early-to-mid April. 

Pack Counts: Conventional: 24-26; Organic: 20-22, 24-26, 30-32 depending on ranch 


Quality: Quality is fair due to inclement weather, with some bruised and overripe fruit. 

Volume: Production is decreasing as the season comes to an end this month. 

Pack Counts: Conventional: 28-32 depending on ranch 


Quality: Quality is good with nice shape, sheen, flavor and 90%+ color. The region experienced significant rain in the past week, however crews have cleaned the fields of damaged fruit.  

Volume: Volumes are increasing slightly with cold weather delaying ripening. Volumes are anticipated to increase with warmer temperatures.  

Pack Counts: Conventional: 14-18 

Santa Maria

Quality: The region experienced rain in the past week and will resume fresh harvest this week, after clearing fields of damaged fruit. Quality is good for organic fruit with some water damage at the edges of hoops. Conventional quality is anticipated to be good as harvest resume. 

Volume: Volumes are light but steady for conventional spring crop but will quickly increase in weeks to come. Light harvests are underway of the organic spring crop. Organic fall crop volumes are steady. Cooler weather is delaying the ripening of fruit.  

Pack Counts: Conventional spring crop: 10-15; Organic spring crop: 10-14; Organic fall crop: 28-32 




Quality: Quality is good with nice bloom and flavor.  

Volume: Volume is forecasted to increase week-over-week as spring growers approach their peak of season mid-March through May.  


Quality: Quality of organic fruit is good with some redback. 

Volume: Volumes are light as cold temperatures have slowed ripening. Peak of season production is forecast for mid-March through mid-May. 




Quality: Quality is very good with occasional broken or overripe fruit.  

Volume: Volume is expected to increase steadily over the next weeks. 




Quality: Quality is good with occasional red cell and overripe berries.  

Volume: Production is steady. 


California Giant Berry Farms is now accepting entries for its annual Chef Invitational. Now in its 5th year, the California Giant Chef Invitational is a nationwide culinary competition that calls upon chefs to think outside the box and create innovative, original dishes featuring fresh strawberries, blueberries, blackberries, and raspberries as the hero of the plate. 

For more information on how to apply to the 2023 California Giant Chef Invitational and to read the complete guidelinesclick here!


Apr 23rd – 25th
Vancouver, BC

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA

A berry nice note from a California Giant Berry Farms shopper:

“Great product! My kids love strawberries and I’ve purchased these for them and they are the best strawberries I have found in the area. Kudos to you!”

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