Quality: Quality remains strong. Conventional fruit continues to show large to extra‑large sizing across most blocks. Organic fruit quality also remains strong, with excellent shape, color, firmness, and flavor. Large to extra‑large fruit continues across most blocks, but counts are expected to increase as the hot weather accelerates ripening.
Volume: Current models indicate that Santa Maria will reach peak volumes earlier than historical averages, likely in early April, with sustained high volumes continuing through April and into May.
Pack Counts: Conventional: 10-14; Organic spring crop: 14-20.
The Florida fresh strawberry harvest season has concluded for the 2025-2026 season.
Peru Region Update: Peru reported the arrival of two 6oz containers this week, with two additional 6oz containers and a pint container expected next week. These shipments will mark the final volume for the season from Peru. The quality of the fruit has remained stable, and the season is concluding on a positive note.
Chile Region Update: Chile’s conventional supply continues to decline as the season winds down. The season for South American containers from Chile has concluded, with no further bulk shipments expected.
Region Update: Oxnard continues to be a key organic supply point during the South American transition. This area is packing limited amounts of pints and 18oz to committed customers day to day. Quality remains strong, with packouts averaging around 85%, varying by ranch.
Region Update: The region is gradually entering its peak production weeks, specifically weeks 13 through 17, with expectations for a strong crop and a good supply of jumbos. No adverse weather is forecasted, supporting a positive outlook for quality and volume. However, there was a noted reduction in the availability of jumbo-caliber sizing due to weather-related challenges.
Quality: Raspberries are performing more favorably compared to other commodities. The crop is showing good color, firmness, and flavor, and the majority of lots continue to pack into Premium and Fancy grades. Raspberries have held up better under the recent heat compared to blackberries, and the season continues to progress smoothly. Quality stability has remained consistent, and no major operational issues have been reported.
Volume: Conventional raspberry production is steady.
Region Update: Weather conditions across Mexico remain hot, although temperatures today are slightly lower compared to earlier in the week. Most growing regions are experiencing persistent heat, which is beginning to affect fruit condition, particularly in blackberries. Despite the high temperatures, operations remain on schedule, and growers continue to move product through the system as forecasted.
Volume: Volumes are steady.
April 28-30
Toronto, Canada
July 14-16
Monterey, CA
Booth #501
July 23-24
Monterey, CA
Booth #102
September 9-12
Nashville, TN
October 14-16
Orlando, FL
December 1-3
New York City, NY
“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”
