The Trade Buzz





Region Update: Production has finished for the season.

Santa Maria

Quality: Conventional and organic quality is good overall with some occurrences of bruising, green shoulders and deformed fruit.

Volume: Volumes are in peak production. Promotional opportunities available.

Pack Counts: Conventional 18-20, 22-24 depending on ranch; Organic 16-18, 20-22


Quality: Quality is great, with some rain damage from rain event and some green shoulders.

Volume: Volumes are strong. Promotional opportunities available. 

Pack Counts: Conventional 16-18; Organic 18-20



Central Valley

Quality: Quality is great with occasional soft fruit

Volume: Both organic and conventional volumes are quickly increasing with organic peak production forecasted to start in week 20.


Quality: Quality is very good.

Volume: Peak production continues. 


Quality: Organic quality is good with occasional soft fruit

Volume: Production is decreasing for the season.


Quality: Quality is very good with some flower debris and shriveled fruit due to hot weather. 

Volume: Volumes are decreasing slightly.




Quality: Quality is good overall with occasional light colored fruit.  

Volume: Volumes are steady. 




Quality: Quality is good with nice sheen and color. Current defects are occasional regression and overripe fruit.

Volume: Volumes are steady. 

Image preview

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA
Booth #503


IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious!”

The Trade Buzz

Subscribe to The Buzz trade newsletter and receive weekly emails with the latest berry news.

The Berry Buzz logo

Subscribe the Berry Buzz Blog for the latest berry news, recipes, tips, videos and more!