The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Conventional and organic quality is good with some occurrences of bruising.

Volume: Volumes are in peak production.

Pack Counts: Conventional 14-16, 18-20 depending on ranch; Organic 14-18, 20-22

Watsonville/Salinas

Quality: Quality is great, with some bruising and overripe fruit.

Volume: Volumes are strong. 

Pack Counts: Conventional 14-16; Organic 18-20.

BLUEBERRIES

blueberry

Central Valley

Quality: Quality is great with occasional soft fruit

Volume: Both organic and conventional volumes are strong.

Florida/Georgia

Quality: Quality is very good.

Volume: Peak production continues. 

Mexico

Quality: Quality is good with some flower debris and shriveled fruit due to hot weather. 

Volume: Volumes are decreasing.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall with occasional light colored fruit.  

Volume: Volumes are steady. 

Watsonville

Quality: Quality is good.

Volume: Volumes are light as the season begins. 

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good with nice sheen and color. Current defects are occasional regression and overripe fruit.

Volume: Volumes are steady. 

Watsonville

Quality: Quality is good.

Volume: Volumes are light as the season begins. 

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IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“I’ve never written to a producer of any food, but I am compelled to let you know that your strawberries are consistently the best we’ve ever had. We’ve eaten so many that I’m surprised we haven’t grown stems. Thank you for making us believe again that fruit can be grown, packaged, and shipped and remain delicious!”

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