The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Oxnard

Region Update: Production has finished for the season.

Santa Maria

Quality: Conventional and organic quality is good overall with some occurrences of bruising, green shoulders, overripe, and deformed fruit.

Volume: Volumes are in peak production. Promotional opportunities available.

Pack Counts: Conventional 14-16, 18-20 depending on ranch; Organic 14-18

Watsonville/Salinas

Quality: Quality is great; dry calyx are improving each week.  

Volume: Volumes are rapidly increasing. Promotional opportunities available. 

Pack Counts: Conventional 10-14; Organic 16-18

BLUEBERRIES

blueberry

Central Valley

Quality: Quality is great with occasional soft fruit

Volume: Both organic and conventional volumes are quickly increasing with organic peak production forecasted to start in week 20.

Florida/Georgia

Quality: Quality is very good.

Volume: Peak production continues. 

Oxnard

Quality: Organic quality is good with occasional soft fruit

Volume: Production is decreasing for the season.

Mexico

Quality: Quality is very good with some flower debris and shriveled fruit due to hot weather. 

Volume: Volumes are decreasing slightly.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall with occasional light colored fruit.  

Volume: Volumes are steady. 

BLACKBERRIES

blackberry

Mexico

Quality: Quality is good with nice sheen and color. Current defects are occasional regression and overripe fruit.

Volume: Volumes are steady. 

Image preview

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA
Booth #503

 

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN

 

IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry nice note from a California Giant Berry Farms shopper:

“Absolutely delicious! Unbelievable life span (refrigerated)! Just as good today as when purchased 5 days ago!”

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