The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Region Update: Heavy rainfall is expected across California’s key growing regions, creating significant challenges for upcoming production. These conditions will make fields difficult to access, and this week’s harvest is highly uncertain.

Quality: A significant amount of fruit continues to be dropped due to rot, albino, and decay—residual effects from earlier rain events. Some blocks are still showing minor water damage on tips and shoulders, though this is expected to clear up with subsequent passes. 

Volume: Production remains steady but is gradually declining as the season transitions into fall.

Pack Counts: Conventional: 22-26; Organic: 26-30.

 

Watsonville/Salinas

Region Update: Heavy rainfall is expected across California’s key growing regions, creating significant challenges for upcoming production. These conditions will make fields difficult to access, and this week’s harvest is highly uncertain.

Mexico

Quality: Quality is improving. 

Volume: Production is steady.

Pack Counts: Conventional: 22-24, 24-30.

 

Florida

Region Update: Light production is beginning.

BLUEBERRIES

blueberry

Peru

Region Update: Packing operations experienced delays due to logistical and equipment issues. One container packed at origin was delayed, and although a bulk container was received, it will not be packed until later this week. These delays have temporarily impacted shipments for some orders.

Mexico

Region Update: Blueberry quality is very good, with fruit sizes trending down. Ripeness is well-balanced, and only occasional overripe or soft berries are being observed.

RASPBERRIES

raspberry

Mexico

Quality: Quality is good overall.

Volume: Conventional raspberry production is steady.

Watsonville

Region Update:  Raspberry production is quickly winding down, with current weekly volume down 10%-20% from last week. Production is expected to end within the next week depending on how the rain hits.

BLACKBERRIES

blackberry

Mexico

Region Update: Weekly production is beginning to quickly decline as we enter early November. Production is expected to end within the next week depending on how the rain hits.

Watsonville

Quality: Some minor quality issues have been observed.

Volume: Blackberry production is in their late-season crops, which is helping to maintain quality and volume. Production is anticipated to end within the next two weeks.

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A berry nice note from a California Giant Berry Farms shopper:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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