The Trade Buzz




Santa Maria

Quality: Quality is fair due to inconsistent weather (rain and heatwave) in September, with some small, deformed fruit and rot. Crews are working hard to turn in clean packs. 

Volume: Volume is steady. Size anticipated to return with regulated weather pattern. 

Pack Counts: Conventional Fall Crop: 22-26 depending on ranch; Organic Fall Crop: 28-32;  


Quality: Quality is fair for both organic and conventional fruit with some soft and overripe fruit due to inconsistent weather (rain and heatwave) in September. Crews are working diligently to clean fields, with quality improving with each harvest. 

Volume: Production is decreasing; downward trend expected through month of October.  

Pack Counts: Conventional: 22-26 depending on ranch; Organic: 30-34   




Harvest Status: The first containers of the season have arrived into the U.S. this week. Light volume overall, is expected from this region this season.  


Quality: Quality is good. 

Volume: Production is light. 


Quality: Quality at origin and upon arrival is excellent with good bloom and firmness.   

Volume: Production is increasing. 




Quality: Quality is good with occasional overripe fruit.  

Volume: Production is decreasing. 


Quality: Quality is fair due to inconsistent weather (rain and heatwave) in September. 

Volume: Volumes are steady and will continue to gradually decrease through the month of October. 





Quality: Quality is great. 

Volume: Production is increasing. 


Quality: Quality is fair due to inconsistent weather (rain and heatwave) in September. 

Volume: Volume is light and is forecasted to remain as-is throughout the remainder of the season. 

Women’s Fresh Perspective

April 16 – 19, 2023
Orlando, FL


April 25 -27, 2023
Toronto, Canada

Sustainable Produce Summit

May 18, 2023
Palm Desert, CA

West Coast Produce Expo

May 18 – 20, 2023
Palm Desert, CA

Organic Produce Summit (OPS)

July 12 – 13, 2023
Monterey, CA

The Foodservice Conference

July 27 – 28, 2023
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Southern Innovations – Org & FDS

September 14 -16, 2023
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Global Produce & Floral Show

October 19 – 21, 2023
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A berry sweet message from a Meijer shopper: 

“I just wanted to tell you how much I love California Giant strawberries. I recently purchased a couple cartons of them, and they were by far the best I’ve ever had!! Keep up the good work!”

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