Quality: Fields remain extremely wet and muddy, and there is a high likelihood of increased decay and pin rot as the fruit continues to develop under these conditions. Crews are working quickly to strip compromised fruit and salvage what remains, including green fruit that is still maturing.
Volume: Production is currently in a post-peak pattern for both conventional and organic strawberries, a trend that appears consistent across the valley.
Pack Counts: Conventional: 22-26; Organic: 24-28.
Quality: The impact of the rain has been significant. Growers still active in the fields are reporting that more than 50%+ of the fruit is being culled due to damage.
Volume: Production estimates for the week are uncertain due to the weather.
Pack Counts: Conventional: 24-28; Organic: 30-32;
Region Update: Blueberry imports from Peru are tracking closely to forecasted volumes.
Quality: Temperatures across the growing regions are beginning to improve, with mostly sunny days and partial cloud cover expected. This shift in weather is anticipated to positively impact both fruit quality and production. While storm forecasts remain active, the probability of additional precipitation has dropped below 50%, offering hope that the negative effects of recent rains may begin to subside.
Volume: Conventional raspberry production continues to trend upward. Our production estimates should be increasing in the coming weeks overall.
Quality: Quality challenges continue this week due to the weather challenges, with fruit showing signs of softness.
Volume: Raspberry production is steadily winding down.
Quality: Temperatures across the growing regions are beginning to improve, with mostly sunny days and partial cloud cover expected. This shift in weather is anticipated to positively impact both fruit quality and production.
Volume: Blackberry production is trending downward as the season passes its peak.
Quality: Some minor quality issues have been observed.
Volume: Blackberry production is in their late-season crops, which is helping to maintain quality and volume. Weekly production is projected to remain consistent at 12,000 to 16,000 crates over the next two weeks.
“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”
