The Trade Buzz




Santa Maria

Quality: Quality is fair due to recent heatwave and rain, with some pinrot and small fruit. Size is anticipated to increase next week.  

Volume: Fall crop production is increasing with peak estimated for the first weeks of October. Organic spring crop production is decreasing.  

Pack Counts: Conventional Fall Crop: 20-22-25 depending on ranch; Organic Fall Crop: 26-30; Organic Spring Crop: 30-35 


Quality: Quality is fair for both organic and conventional fruit with some soft and overripe fruit due to the heat wave, followed by rain. Crews are working diligently to clean fields, with quality improving with each harvest. 

Volume: Production is decreasing; downward trend expected through month of October.  

Pack Counts: Conventional: 20-26 depending on ranch; Organic: 30-34   




Harvest Status: The first containers are expected to arrive this week. Light volume is expected from this region this season.  


Quality: Quality is good. 

Volume: Production is increasing as the season gets underway. 


Quality: Quality is fair.  

Volume: Production is decreasing.  


Quality: Quality at origin and upon arrival is excellent with good bloom and firmness.   

Volume: Production is increasing with peak estimated to start. 





Quality: Quality is good with occasional overripe or dark fruit.  

Volume: Production is steady. 


Quality: Quality is fair due to inconsistent weather conditions. 

Volume: Volumes are steady and will continue to gradually decrease through the month of October. 




Quality: Quality is fair. 

Volume: Production is steady. 


Quality: Quality is fair due to inconsistent weather conditions. 

Volume: Volumes are light and are forecasted to remain as-is throughout the season. 

SEPC Southern Exposure

Mar 7th – 9th
Tampa, FL
Booth #933


Apr 23rd – 25th
Vancouver, BC

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA

IFPA Foodservice Conference

July 25th – 26th
Monterey, CA

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA

A berry sweet message from a Meijer shopper: 

“I just wanted to tell you how much I love California Giant strawberries. I recently purchased a couple cartons of them, and they were by far the best I’ve ever had!! Keep up the good work!”

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