The Trade Buzz

CROP UPDATES

STRAWBERRIES

strawberry

Santa Maria

Quality: Quality is good with some soft-skinned, deformed fruit, and occasional pin rot on shoulders. Shape, size and color is good. Crews are doing a good job keeping packs clean. 

Volume: Fall crop production increasing with peak estimated for first week of October. Organic spring crop production is decreasing.  

Pack Counts: Conventional Fall Crop: 18-20; Organic Fall Crop: 16-18, 20-22 depending on ranch; Organic Spring Crop: 28-30, 32-35

Watsonville/
Salinas

Quality: Quality is fair for both organic and conventional fruit with some soft and overripe fruit due from the heat wave.  

Volume: Production is decreasing; downward trend expected through month of October.  

Pack Counts: Conventional: 20-26; Organic: 30-34 

BLUEBERRIES

blueberry

British Columbia

Quality: Quality is fair for both conventional and organic fruit.  

Volume: Production is light as the season finishes.   

Mexico

Quality: Quality is excellent. 

Volume: Production is increasing as the season gets underway. 

Oregon

Quality: Quality is good.  

Volume: Production is decreasing.   

Peru

Quality: Quality at origin and upon arrival is great with good bloom and firmness.   

Volume: Production is increasing with peak estimated to start the last week of September.

 

RASPBERRIES

raspberry

Mexico

Quality: Quality is good with occasional overripe or dark fruit.  

Volume: Production is steady.   

Watsonville

Quality: Quality is fair due to hot weather. 

Volume: Volumes are steady and will continue to gradually decrease through the month of October. 

BLACKBERRIES

blackberry

Mexico

Quality: Quality is fair. 

Volume: Production is increasing.  

Watsonville

Quality: Quality is fair with red cell and leaky berries due to hot weather. 

Volume: Volumes are steady and will begin to decrease in the coming weeks. 

Santa Maria

Quality: Quality is fair with some red cell, soft and leaky fruit due to hot weather.  

Volume: Production has decreased due to last week’s heatwave.   

USHBC/NABC Spring Meeting

February 21 – 24, 2023
San Diego, CA

Southern Exposure: The Final Frontier

March 2 – 4, 2023
Orlando, FL

Women’s Fresh Perspective

April 16 – 19, 2023
Orlando, FL

CPMA

April 25 -27, 2023
Toronto, Canada

FPFC Expo

April 27, 2023
Anaheim, CA

Sustainable Produce Summit

May 18, 2023
Palm Desert, CA

West Coast Produce Expo

May 18 – 20, 2023
Palm Desert, CA

Organic Produce Summit (OPS)

July 12 – 13, 2023
Monterey, CA

The Foodservice Conference

July 27 – 28, 2023
Monterey, CA

Southern Innovations – Org & FDS

September 14 -16, 2023
Charlotte, NC

Global Produce & Floral Show

October 19 – 21, 2023
Anaheim, CA

A berry sweet message from a Meijer shopper: 

“I just wanted to tell you how much I love California Giant strawberries. I recently purchased a couple cartons of them, and they were by far the best I’ve ever had!! Keep up the good work!”

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