The Trade Buzz




Santa Maria

Quality: Quality is good with some soft-skinned, deformed fruit, and occasional pin rot on shoulders as a result of the recent rain. Shape, size and color is good. Crews are doing a good job keeping packs clean. 

Volume: Fall crop production increasing with peak estimated for first week of October. Organic spring crop production is decreasing.  

Pack Counts: 16-18, 20


Quality: Quality is fair for both organic and conventional fruit with some soft and overripe fruit due from the heat wave, followed by 1.5 – 2’’ of rain. Crews are working diligently to clean fields. 

Volume: Production is decreasing; downward trend expected through month of October.  

Pack Counts: Conventional: 20-26; Organic: 30-34   



British Columbia

Quality: Quality is fair for conventional fruit.  

Volume: Season ends this week. 


Quality: Quality is excellent. 

Volume: Production is increasing as the season gets underway. 


Quality: Quality is fair.  

Volume: Production is decreasing.  


Quality: Quality at origin and upon arrival is great with good bloom and firmness.   

Volume: Production is increasing with peak estimated to start the last week of September.





Quality: Quality is good with occasional overripe or dark fruit.  

Volume: Production is steady.   


Quality: Quality is fair due to inconsistent weather conditions. 

Volume: Volumes are steady and will continue to gradually decrease through the month of October. 





Quality: Quality is fair. 

Volume: Production is steady. 


Quality: Quality is fair due to inconsistent weather conditions. 

Volume: Volumes are steady and light and are forecast to remain as-is throughout the season. 

Santa Maria

Quality: Quality is fair with some red cell, soft and leaky fruit due to hot weather.  

Volume: Production has decreased.

Organic Produce Summit (OPS)

July 10th – 11th
Monterey, CA
Booth #503


IFPA Foodservice Conference

July 25th – 26th
Monterey, CA
Booth #617

SEPC Southern Innovations

Sept. 12th – 14th
Nashville, TN


IFPA Global Produce & Floral Show

Oct. 17th – 18th
Atlanta, GA
Booth #B1439

A berry sweet message from a Meijer shopper: 

“I just wanted to tell you how much I love California Giant strawberries. I recently purchased a couple cartons of them, and they were by far the best I’ve ever had!! Keep up the good work!”

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