The Trade Buzz

ACTUALIZACIONES DE CULTIVOS

FRESAS

strawberry

Santa Maria

Calidad: Fruit quality remains strong, with minor defects like soft fruit or green shoulders.

Volumen: Organic volumes are declining.

Pack Counts: Organic 20-26.

 

watsonville/salinas

Calidad: Overall fruit quality is strong. There is still some minor bruising, particularly varieties with larger fruit sizes.

Volumen: A slight decline in volume is anticipated.

Pack Counts: Conventional: 14-16, 20-24; Organic: 22-26;

 

ARÁNDANOS

blueberry

México

Actualización de la región: The blueberry season in Mexico is complete.

Valle Central

Actualización de la región: The blueberry season in the Central Valley is complete.

noroeste pacífico

Calidad: La calidad es genial.

Volumen: Strong production is beginning this week and anticipated to last throughout the month of July and into late August.

FRAMBUESAS

raspberry

México

Calidad: Overall, fruit quality is fair with occurrences of overripe and soft fruit due to humid weather and rains.

Volumen: Production is declining.

watsonville

Calidad: Quality is good with nice shape and color. 

Volumen: Volume is expected to increase significantly in the coming weeks.

MORAS

blackberry

México

Calidad: Blackberry quality has been significantly impacted by the recent weather. High humidity and dense air within the hoops have led to issues with overripe and soft fruit.

Volumen: Volume for blackberries is declining.

watsonville

Calidad: La calidad es buena.

Volumen: Blackberry production is expected to gradually increase over the next three to four weeks, with peak volumes anticipated in mid-August.

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Organic Produce Summit

July 9 – 11th 
Monterrey, CA

IFPA Foodservice Conference

July 31 – August 1st
Monterrey, CA

SEPC Innovaciones del Sur

September 10 – 13th
Charlotte, NC

USHBC/NABC Blueberry Convention

October 8 – 10th
Seattle, WA

IFPA Global Produce & Floral Show

October 16 – 18th
Anaheim, California

Una linda nota de bayas de un comprador de California Giant Berry Farms:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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