Calidad: Fruit quality continues to show mixed results as growers work through the lingering effects of last week’s rain. Crews are moving slowly, often at hourly rates, as they carefully inspect fruit for decay and damage. A significant amount of fruit is still being culled—mostly small, misshapen, or decayed berries. Pin rot remains a concern.
Volumen: Production is currently in a post-peak pattern for both conventional and organic strawberries, a trend that appears consistent across the valley.
Pack Counts: Conventional: 18-22; Organic: 22-26.
Actualización de la región: As the region approaches the tail end of the season, field activity is beginning to taper off. Starting next week, only a few growers will continue harvesting conventional fruit in Watsonville, while Salinas will have about four organic growers still active. These growers are expected to harvest three to four days per week, depending on field conditions and fruit availability.
Calidad: Quality is fair with occurrences of overripe and bruised fruit.
Volumen: La producción es constante.
Pack Counts: Conventional: 22-24, 24-30.
Actualización de la región: Blueberry imports from Peru are tracking closely to forecasted volumes, which should lead to steady supply of all packstyles for the entire week next week.
Actualización de la región: Blueberry quality is very good, with fruit sizes consistently above 20mm. Ripeness is well-balanced, and only occasional overripe or soft berries are being observed.
Calidad: Quality is good overall.
Volumen: Conventional raspberry production is steady.
Calidad: Quality challenges continue this week due to the weather challenges, with fruit showing signs of softness.
Volumen: Production is expected to end in the next few weeks.
Calidad: Quality is good but with some occurrences of overripe and leaky fruit.
Volumen: Blackberry production is trending downward as the season passes its peak.
Calidad: Some minor quality issues have been observed.
Volumen: Blackberry production is in their late-season crops, which is helping to maintain quality and volume. Weekly production is projected to remain consistent at 12,000 to 16,000 crates over the next two weeks.
July 14-16
Monterrey, CA
Booth #501
July 23-24
Monterrey, CA
Booth #102
September 9-12
Nashville, TN
October 14-16
Orlando, Florida
December 1-3
New York City, NY
“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”
