The Trade Buzz

ACTUALIZACIONES DE CULTIVOS

FRESAS

strawberry

Santa Maria

Calidad: Fruit quality remains strong across both conventional and organic crops.The recent stretch of mild weather has helped improve firmness, appearance, and flavor.

Volumen: Conventional fruit is post peak. Organic is currently peaking.

Pack Counts: Conventional 20-24; Organic 20-26.

 

watsonville/salinas

Calidad: Overall fruit quality is strong. There is still some minor bruising, particularly varieties with larger fruit sizes.

Volumen: A slight decline in volume is anticipated—likely a drop of 10%-15%, due to some blocks passing peak production. Organic production is also expected to taper gradually.

Pack Counts: Conventional: 12-16, Organic: 22-26;

 

ARÁNDANOS

blueberry

México

Actualización de la región: The blueberry season in Mexico is coming to a close.

Valle Central

Actualización de la región: California’s blueberry season is quickly coming to a close.

noroeste pacífico

Actualización de la región: The Pacific Northwest is ramping up quickly due to a recent warming trend. Light picking has begun in Eastern Washington and Oregon, with British Columbia expected to start as early as June 24—one of the earliest starts on record.

FRAMBUESAS

raspberry

México

Calidad: Overall, fruit is looking good with some occurrences of overripe and soft fruit. 

Volumen: Production is declining.

watsonville

Calidad: Quality is good with nice shape and color. 

Volumen: As we transition into the new raspberry plantings at some ranches, volume is expected to come on strong starting the second week of July.

MORAS

blackberry

México

Calidad: Blackberry quality has been significantly impacted by the recent weather. High humidity and dense air within the hoops have led to issues with overripe and soft fruit.

Volumen: Volume for blackberries is declining.

watsonville

Calidad: La calidad es buena.

Volumen: Production is currently limited to a few pallets a couple days of the week, but we should have good load volume starting in June.

Valle Central

Actualización de la región: We will only have conventional production here. The season here will be quick, with volume beginning sometime in mid-June through the end of July. Availability from this region will be limited due to committed business, but open-market availability may be available on a weekly basis.

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SEPC Southern Exposure

Feb. 26 – Mar. 1
Orlando, Florida
Booth #728

CPMA

April 28-30
Toronto Canada

Organic Produce Summit

July 14-16
Monterrey, CA

IFPA Foodservice Conference

July 23-24
Monterrey, CA
Booth #102

SEPC Innovaciones del Sur

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, Florida

New York Produce Show

December 1-3
New York City, NY

Una linda nota de bayas de un comprador de California Giant Berry Farms:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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