Actualización de la región: The recent storm delivered between 3.5 and 4.75 inches of rain across the valley. Another system is expected to arrive tonight (Thursday), bringing an additional 0.2 to 0.5 inches of precipitation. Looking ahead at the 10-day forecast, daytime temperatures are projected to remain in the mid-60s, while nighttime lows will hover in the mid-40s. Although significant water is still present in the furrows, afternoon winds have helped accelerate drying, and conditions should improve steadily. The long-range forecast currently indicates clear skies.
The recent rainfall has caused significant and pervasive damage to the crop and fruit of un-hooped conventional and organic fields. If growers choose to resume harvesting, the first pass will likely involve a complete strip, and a second pass may also be necessary. Approximately 30% of green fruit and 100% of red fruit have been affected by decay, rain damage, and rot. Despite this, there is salvageable green fruit available if growers decide to proceed
Volumen: Production volumes remain uncertain after last week’s weather.
Pack Counts: Conventional: 20-26; Organic: 26-30.
Actualización de la región: Due to the significant amount of rain we have received over the last 10 days, Watsonville and Salinas have officially ended their fresh harvest 2025 season.
Calidad: Strawberry quality is currently quickly improving, with fruit showing great size, vibrant color, and good flavor. Most growers report strong quality, although a few are still producing smaller sized fruit due to delays in their harvest schedules.
Volumen: La producción es constante.
Pack Counts: Conventional: 22-24, 24-30.
Actualización de la región: Light production is beginning.
Actualización de la región: In Peru, operations remain steady with one container of bulk organic and conventional varieties having been packed and shipped off for domestic arrival. Fruit quality continues to be strong with great flavor, bite, color, and sizing. Additional packing at BPH includes conventional pints and six-ounce packs this week, with flavor reported as very sweet despite slightly smaller fruit size.
Actualización de la región: In Mexico, production will fall short of this week’s estimate, finishing around 30%-50% due to lower ripening of fruit than anticipated. However, the outlook for next week is strong, with production expected to rebound to about double what we received this week. Supply will be limited this week, but next week will be right back on track.
Calidad: Quality is good overall.
Volumen: Conventional raspberry production is steady.
Actualización de la región: Raspberry production is quickly winding down, with current weekly volume down 10%-20% from last week. Production is expected to end within the next week depending on how the rain hits.
Actualización de la región: Weekly production is beginning to quickly decline as we enter early November. Production is expected to end within the next week depending on how the rain hits.
Actualización de la región: Blackberry production is in their late-season picks, which is helping to maintain quality and volume. Weekly production is beginning to quickly decline as we enter early November. Production is expected to end within the next week depending on how the rain hits. Some minor quality issues have been observed, including red fruit on small-acre blocks.
July 14-16
Monterrey, CA
Booth #501
July 23-24
Monterrey, CA
Booth #102
September 9-12
Nashville, TN
October 14-16
Orlando, Florida
December 1-3
New York City, NY
“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”
