Actualización de la región: Production this week made steep cuts in our overall estimate due to crews still dropping lots of fruit that have signs of pinrot and low coloring. Additionally, production remains uncertain heading into next week due to the expected rain. If the forecast holds, significant damage is likely, and fields will require one or two cleanup passes before regular harvest can resume, significantly reducing our strawberry estimates for the coming week or two. are following similar patterns, with fruit size increasing and green fruit sets looking healthy.
Pack Counts: Conventional: 18-22; Organic: 22-26.
Actualización de la región: Weather conditions in Watsonville and Salinas have been variable this week. Watsonville experienced consistent light rain throughout most of the day yesterday, lasting until approximately 4:30 p.m. While not heavy, the steady precipitation impacted field conditions. In contrast, Salinas received minimal rainfall—barely a tenth of an inch—despite similar forecasts. Looking ahead, a warming trend is expected over the weekend, with daytime highs approaching 80°F. However, temperatures are forecasted to drop significantly after Tuesday, with daytime highs falling to around 60°F and nighttime lows dipping into the low 40s. Rain is expected to return starting Thursday and continue through Saturday, with projections ranging from 1.5” to 2”. This upcoming weather event could significantly impact harvest schedules and field accessibility. Production in the region remains limited and highly variable. A handful of growers are still harvesting, but each week more are signaling plans to end their season.
Actualización de la región: Florida growers began their season this week, with a couple pallets harvested. Fruit quality is reported to be strong, though overripe fruit remains a concern. Growers are being advised to carefully manage harvest timing and avoid packing fruit that is too small or has been left on the bush too long. Initial counts are high, ranging from 28 to 32 berries per clamshell, which is typical for early-season fruit. Crews are being reminded to monitor counts closely to stay within market tolerances.
Calidad: Quality is improving.
Volumen: La producción es constante.
Pack Counts: Conventional: 22-24.
Actualización de la región: Peru’s total blueberry production is in a current peak—slightly exceeding the total estimates. Organic production has finally returned this week after a two-week gap period. Next week we expect another six to eight containers to arrive domestically, for both conventional and organic methods.
Actualización de la región: Blueberry quality is very good, with fruit sizes consistently above 20mm. Ripeness is well-balanced, and only occasional overripe or soft berries are being observed. However, logistical challenges have emerged due to protests near a key blueberry grower in Guanajuato. Corn growers have been blocking highways over market disputes, which may delay delivery timing. While the total volume is still expected to arrive, shipments may be concentrated mid-week rather than spread evenly.
Calidad: Quality is good overall.
Volumen: Conventional raspberry production is steady.
Calidad: Fruit quality remains strong.
Volumen: Production is expected to end in the next few weeks.
Calidad: Quality is good but with some occurrences of overripe and leaky fruit.
Volumen: Blackberry production is trending downward as the season passes its peak.
Calidad: Some minor quality issues have been observed.
Volumen: Blackberry production is in their late-season crops, which is helping to maintain quality and volume. Production is anticipated to end within the next two weeks.
July 14-16
Monterrey, CA
Booth #501
July 23-24
Monterrey, CA
Booth #102
September 9-12
Nashville, TN
October 14-16
Orlando, Florida
December 1-3
New York City, NY
“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”
