The Trade Buzz

ACTUALIZACIONES DE CULTIVOS

FRESAS

strawberry

Santa Maria

Calidad: Fruit quality remains strong.

Volumen: Production volumes are increasing steadily for both conventional and organic fall crop blocks.

Pack Counts: Conventional 22-26; Organic spring crop 28-30; Organic fall crop 20-26.

watsonville/salinas

Calidad: Growers are doing their best to manage fruit quality following the recent showers. At present, crews are discarding approximately 25% to 30% of fruit due to a combination of water damage and other defects.

Volumen: Production is expected to decline in the coming weeks. Next week’s estimates are decreasing, with conventional volume expected to be 10%-15% lower than this week, assuming no rain disruptions. Organic volume is forecasted to decrease about the same amount as conventional fruit.

Pack Counts: Conventional: 20-26; Organic: 22-28;

 

ARÁNDANOS

blueberry

noroeste pacífico

Actualización de la región: The Pacific Northwest has reached the end of its harvest season.

Perú

Actualización de la región: Peru is now our major driver of global blueberry supply, with strong volumes and excellent fruit quality reported this week. There has been favorable differences between daytime and nighttime temperatures this week, which has contributed to exceptional flavor and sweetness in the fruit.

FRAMBUESAS

raspberry

México

Calidad: Quality is fair to good.

Volumen: Raspberry production is steadily increasing, with stronger yields expected as the week progresses. 

watsonville

Calidad: Quality is fair to good.

Volumen: Raspberry production is steadily winding down, with current weekly volume down 10%-20% compared to the recent peak production a few weeks back. This trend is expected to continue for another three to four weeks. However, there is a possibility that the season may wrap up earlier than initially forecasted, potentially concluding within four weeks.

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MORAS

blackberry

México

Calidad: Blackberry quality is improving with some soft, leaky berries due to lingering humidity.

Volumen: A significant increase in production is projected for early this month.

watsonville

Calidad: Blackberry production is transitioning from summer blocks into late-season crops, which is helping to maintain quality. 

Volumen: El volumen es constante.

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Organic Produce Summit

July 14-16
Monterrey, CA
Booth #501

IFPA Foodservice Conference

July 23-24
Monterrey, CA
Booth #102

SEPC Innovaciones del Sur

September 9-12
Nashville, TN

IFPA Global Produce & Floral Show

October 14-16
Orlando, Florida

New York Produce Show

December 1-3
New York City, NY

Una linda nota de bayas de un comprador de California Giant Berry Farms:

“I just wanted to take a moment to say how much I appreciate the care and quality that goes into every berry you grow. Whether it’s strawberries, blueberries, raspberries, or blackberries, your fruit is always vibrant, flavorful, and fresh—something that really stands out in today’s market. As someone who values clean, wholesome food, your berries have become a regular staple in my kitchen. It’s also inspiring to see your commitment to sustainability and community. From field to table, it’s clear that you prioritize doing things the right way, and it makes a difference. I love supporting companies that care not just about great products, but about the people and planet too.”

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