About Us

Quality you can trust.

California Giant Berry Farms was formed out of a passion for top-quality strawberries and the optimal growing conditions of the Pajaro Valley. Our founders, three lifelong friends, teamed-up with a simple mission in mind – provide only the finest strawberries and give back to the community that raised them. They soon set-up shop in a small trailer in Watsonville, CA and let the high quality of their strawberries speak for themselves — and people took notice.

collage of berries and photos
collage of berries and photos

As demand for their strawberries grew, so did California Giant Berry Farms, extending our footprint by partnering with only the best growers throughout the state of California. Nearly 40 years later, we’ve grown into a global family of people passionate about delivering the best all-season strawberries, blueberries, raspberries and blackberries in the most sustainable way.

Our strategic grower partnerships allow us to ensure the best quality berries, available year-round — but that’s not all — our selectivity in forging grower partners ensures that we only partner with growers whose values align with our vision and mission statements:


To deliver the highest quality berries in the most sustainable way.


We deliver the best quality berries and give back to our communities.

These days, we ship over 30 million trays of strawberries, blueberries, raspberries and blackberries annually. And despite being an international berry company, we have remained true to the roots laid down by our founders, guided by our core values of:

From our family of growers across North and South America, to the office headquarters in Watsonville, CA – we support our local and farming communities.

Our year-round all-season supply of berries represents the highest standards of quality and consistency. 

We strive to make a difference in our community through The California Giant Foundation’s philanthropic initiatives.

Simply put – we treat others the way we’d want to be treated and apply this to all aspects of our business.

holding strawberries
Bill Moncovich
“Our mission is bigger than any perceived competition. We are all working toward the same goal — to provide healthy, quality berries to as many people as we possibly can.”
Bill Moncovich
CEO & Co-Founder of California Giant Berry Farms

Meet Our Grower Partners

The farmers behind the berries. Meet our featured grower partners that grow you their berry best.