WATSONVILLE, CA – APRIL 27, 2023 – Giant volumes of organic and conventionally grown strawberries are available from California Giant Berry Farms, right on time for the Mother’s Day holiday and National Strawberry Month. The company, whose name is synonymous with quality, reports its on track to deliver peak promotable volumes of California strawberries led by its Oxnard, Santa Maria, Watsonville and Salinas growing regions.
“Our season hasn’t been without challenges,” said Andy Rice, vice president of field operations and product supply at California Giant Berry Farms. “Unseasonably cold, rain and flooding impacted our California growing regions early on. But despite this, the plants are healthy and are ready for a strong season—which translates into the high-quality, sizable, and flavorful fruit California Giant is known for.”
Out of the Oxnard region, California Giant is reporting sizable, high-quality fruit. The region is amid its peak volume window, which is forecasted to maintain through mid-May. Likewise, California Giant’s Santa Maria region is reporting bountiful harvests, estimating week-over-week increases of promotable volumes now through mid-June.
The Watsonville and Salinas growing areas—despite initial weather challenges—are seeing exponential growth, with estimates projecting substantial increases in harvested volumes in the next 5 weeks. Due to the area’s late start, production curves have been shifted, with the company forecasting fruit available late into summer. The region’s ranches are reporting excellent quality and flavor, alongside sizable fruit.
To support the expected influx of strawberries, California Giant employs Instacart advertising and Ibotta consumer promotions to drive purchase intent for fresh berries. In correlation, the brand will launch consumer engagement sweepstakes to further drive brand awareness and demand.
“Instacart helps us in our mission to provide fresh, nutritious strawberries to families everywhere. By leveraging Instacart’s advertising solutions, we’re able to amplify our berries at the top of the digital shelf, giving us the unique opportunity to connect and reach new consumers shopping online nationwide, while supporting our trade partners to successfully deliver our products through to the last mile,” shared Kyla Oberman, director of marketing at California Giant.
Through the shared industry goal to drive significant increases in strawberry consumption, California Giant continues to deliver the best berry experience by providing a year-round supply of sustainably grown fresh berries that represent the highest standards for quality, consistency and smiles.