The California Giant Foundation Hosts 16th Annual Skirt Steak BBQ; Raises Over $22,000 for Community Non-Profits

The California Giant Foundation Skirt Steak BBQ logo

WATSONVILLE, CA – Aug 17, 2022 – The California Giant Foundation, California Giant Berry Farms’ 501(c)3 non-profit, today shared details from its successful Skirt Steak BBQ event—which resulted in over $22,000.00 raised for local nonprofits, and nearly 1,100 community members served. 

The annual BBQ—now in its 16th year—was initiated by the California Giant Berry Farms sales office in 2006 and provides funds for the causes and local organizations that the company supports. What began with a lunch for about 50 people has transformed into a community-wide tradition and is now one of the largest fundraising events put on by the California Giant Foundation. 

For $20.00 guests enjoyed a full lunch of skirt steak, garlic bread, salad, fruit and chocolate chip cookie—with ingredients donated from local businesses including Sumano’s Bakery, Pactiv, Muzzi Family Farms and Watsonville Coast Produce.  

“Giving back to our community is at the heart of California Giant Berry Farms,” said Kyla Oberman, director of marketing, at California Giant Berry Farms. “It’s invigorating to see nearly 1,200 people support our collective effort to give back.” 

Toward the end of the year, the cumulative total of funds raised during the BBQ and other fundraising events from the year are divided amongst several non-profit organizations. In addition, every dollar raised by this event is matched by the Founder of California Giant Berry Farms, Bill Moncovich.  

“This is an all-hands-on deck event, organized and run by the staff of California Giant’s headquarters office—from the pre-planning organization, donation solicitations, purchasing of ingredients, selling of tickets, all the way down to the cooking,” said California Giant Director of Sales, Nick Chappell. “These lunches are homemade from the dedicated generosity of the California Giant staff who live and breathe the company’s vision and values of giving back to our community.” 

Proceeds from the event will be distributed at the end of the year. Recipients of the proceeds are CASA of Santa Cruz County, CASA of Monterey County, CASA of San Benito County, Jacob’s Heart Children’s Cancer Support Services, Kinship Center, Teen Kitchen Project, Pajaro Valley Loaves and Fishes, Partnership for Children, Monarch Services and Pajaro Valley Shelter Services.  

To learn more about the critical work led by the organizations featured visit  

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From the beginning, charitable giving of time and money has been a vital part of California Giant Berry Farms. Today, the company gives countless hours and tens of thousands of dollars to non-profits across the nation on an annual basis. In 2015, The California Giant Foundation was formed to unify the berry grower’s philanthropic initiatives and amplify the size and scope of their giving back. The California Giant Foundation consists of four pillars that inspire all of the charitable gifts, events and partnerships given or organized by the group, which include childhood obesity and school nutrition, hunger and food insecurity, prevention and awareness, and community. 

The California Giant Foundation Skirt Steak BBQ logo


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