Press Releases

A Giant Team Effort Brings Strawberries to Costco’s First China Warehouse Club

Working together: a key component of California Giant’s strategic plan implemented over a year ago when COO, Joe Barsi began leading the company’s operations. This week, Costco Wholesale opened the doors to its first China warehouse club location, but not without fresh California Giant berries on display – a task accepted with diligence from the berry company.

California Giant Berry Farms Breeds Innovation from the Inside Out

Innovation comes in many forms at California Giant. While most of the attention is on partnerships focused on breeding, mechanical harvesting, and sustainability, a unique partnership is on the horizon as California Giant plans to debut a ‘scary and playful’ Santa Cruz Mountain Brewing collaboration at this year’s PMA Fresh Summit in Orlando, Florida October 19-20.

California Giant Expands Raspberry Program

California Giant Berry Farms has just completed planting a new crop of raspberries that will begin producing fruit as early as this fall. The Adelita variety raspberry was planted in multiple growing districts throughout central Mexico.

California Giant Building Loyalty From Direct Consumer Insights

California Giant Berry Farms has been gaining consumer insights for several years as they continue to use a permission-based marketing approach through their website and email communication. With a rich established database, those insights are paying off for the company and their trading partners as the First quarter results for 2018 have just been released.

California Giant Berry Farms Hires Chief Operating Officer

California Giant Berry Farms is pleased to announce Joe Barsi hired in a newly created position as Chief Operating Officer effective March 5, 2018. Barsi will report directly to the partners of California Giant as they consider growth opportunities both domestically and internationally in the berry category.

Follow your berries to the farm.

Locate the 16-Digit Trace code.​ Enter the trace back code from your berries to learn about where they were grown. Too bad we can’t deliver the fresh fragrance, too!