WATSONVILLE, CA – January 24, 2024 – California Giant Berry Farms, a leader in fresh berries, today shared a strawberry crop update forecasting for strong volumes of organic and conventionally grown strawberries in the weeks to come. The strawberry purveyor’s yields come following a challenging 2023 of suboptimal weather—but despite this, the resilient company is on track to continue to deliver the high-quality strawberries it is known for. 

“Despite the challenges our strawberry crops encountered last year, California Giant growers, as well as the industry as a whole have shown resilience,” shared Alan Ediger, Vice President of Sales at California Giant Berry Farms. “We are looking forward to a strong spring crop throughout our growing regions this year and will continue to uphold our standards to deliver the best quality available to our customers.” 

The company reports its Florida based grower partners are on track to deliver strong volumes of strawberries, forecasting peak promotable volumes spanning from mid-February to mid-March. This crop marks the debut of California Giant’s new Fresh From Florida label—an addition to the classic California Giant insignia that promotes Florida agricultural products through consumer marketing campaigns, partnerships with domestic and international retailers, and an established presence at prominent industry tradeshows. 

California Giant’s strawberry spring crop production is also underway in the Santa Maria, Oxnard and Mexico growing regions. Oxnard’s current production of conventional fruit is slated to provide a stable supply of strawberries through the end of May. Likewise, the Santa Maria growing region is ramping up production gradually, with a steady supply of quality conventional and organic fruit spanning the winter and spring months. This is despite current wet weather in the areas, as the plants are strong, and crews are quick to clean up the fields to make way for new fruit. Strawberries from Mexico are currently in peak production, which is forecasted to span the month of February and into March. Combined, these regions will be providing ample volumes for the Valentine’s Day pull and weeks thereafter.  

Through the shared industry goal to drive significant increases in strawberry consumption, California Giant continues to deliver on its mission to deliver the best berry experience by providing a year-round supply of sustainably grown fresh berries that represent the highest standards for quality, consistency, and smiles.