California Giant Berry Farms today announced its upcoming participation in the International Fresh Produce Association (IFPA) Foodservice Conference, where the company will showcase its year-round supply of premium berries and fresh menu inspiration designed to help operators meet growing demand for flavorful, versatile ingredients. 

 As chefs and menu developers look for ingredients that deliver both creativity and operational value, California Giant will highlight how fresh berries can bring flavor, color, and versatility to menus across every daypart. 

The berry leader will detail how its strategic, vertically aligned grower network across North and South America provides a reliable, 365-day supply of fresh high-quality strawberries, blueberries, raspberries, and blackberries. 

Tom Smith, Vice President of Sales at California Giant Berry Farms, emphasized the company’s commitment to providing consistent inspiration and reliable execution for the foodservice channel. 

“Today’s diners are looking for more from their meals—they want vibrant flavor, exceptional quality, and food that makes them feel good,” said Smith. “Fresh berries are unique in their ability to deliver on all of these expectations simultaneously. We are heading to IFPA to highlight how our multi-region supply model gives operators the confidence to build innovative, berry-forward items into their menus every day of the year.” 

At the IFPA Foodservice Conference, California Giant will highlight programs designed to help operators manage changing demand while maintaining access to premium berries year-round. 

 The company will showcase how its berries offer exceptional cross-daypart versatility—moving seamlessly from morning breakfast programs to savory lunch salads and colorful evening desserts—allowing chefs to maximize their inventory while keeping menus fresh and exciting. 

“Everything we are presenting at the show reinforces our foundational promises to the industry: offering consistent, premium fruit, dependable year-round supply, and the reliable customer service our partners count on,” Smith added. “By taking a nimble approach to business—without strict order minimums or rigid lead times for adjustments—we adapt to what our customers need, when they need it. We look forward to collaborating with buyers and chefs to explore new ways fresh berries can bring flavor, color, and value to their menus.”.” 

IFPA Foodservice Conference attendees are invited to visit California Giant Berry Farms to learn more about their year-round berry programs, trend-forward menu inspiration, and certified sustainable growing practices.