Watsonville, CA – September 9, 2025 – California Giant Berry Farms, a leader in fresh berries, today provided an update on its current blueberry season, with strong volumes now arriving from Peru. This harvest is a key part of the company’s year-round supply strategy, ensuring consistent availability of high-quality fruit. 

The Peruvian blueberry season is now underway, with strong volumes expected to last through the end of the year. Conventional blueberry volumes are anticipated to reach their peak from week 43 to 49, offering a robust supply for the remainder of the year. Organic volumes from the region are forecasted to be steady and consistent throughout this same period. 

This strong supply from Peru will be complemented by harvests from other key growing regions, including Chile and Mexico, further strengthening the company’s ability to provide a seamless, continuous supply of fresh blueberries. 

“We’re extremely pleased with the start of our Peruvian blueberry season and the strong volumes we are seeing,” shares Tim Youmans, Vice President of Sales at California Giant Berry Farms. “Our focus remains on providing a year-round supply of the highest quality blueberries, and the ongoing harvests from Peru, complemented by other regions, allow us to maintain excellent availability for our retail and foodservice partners.” 

To ensure optimum quality, California Giant’s quality control process is rigorous. The company ships directly from its Peruvian grower locations to its distribution sites, as well as its Santa Maria blueberry packing facility that features a state-of-the-art Unitec sorting line. This advanced technology meticulously sorts blueberries for color, firmness, size, and other quality indicators, ensuring that only the highest-quality berries are packaged into each clamshell. 

This strong supply outlook from Peru aligns with the growing consumer appetite for blueberries, as highlighted by Nielsen data showing double-digit growth in dollar sales and pounds compared to the previous year. To support this growth and drive further consumer engagement, California Giant is dedicated to providing customized retail support and actively utilizes Instacart marketing and robust consumer marketing campaigns.